Growing number of health-conscious consumers across the globe are shifting their preference from high sugar containing carbonated beverages to healthy functional beverages. Functional water provides health benefits of fortified nutrients, which include vitamins & minerals, herb extracts, amino acids, electrolytes, and others. Growing number of obesity cases in developed countries is driving consumers to find healthy to soft drinks. Moreover, increasing tap water contamination is driving people to adopt bottled water. Flavored water contains fruit extract, natural or artificial flavors, sweeteners, raw fruit, and provides a to carbonated soft drinks.
Globally the market has been segmented, by region, into North America, Europe, Asia-Pacific, and Rest of the World. The flavored & functional water market in North America has further been segmented into the Canada, and Mexico.
Geographically, North America is anticipated to dominate the global flavored & functional water market during the forecast period owing to the growing number of health-conscious consumers. The market in is expected to be the second largest due to presence of key manufactures in the region and innovative product launches supported by substantial advertisement.
Global flavored & functional water market has been segmented
The market based on type has been segmented into flavored water and functional water. Among these, functional water is gaining popularity owing to. Amino acid fortified water provides the best substitute for powdered protein and lactose-based protein products. Moreover, they are a convenient source of nutrition.
The market has been segmented, by ingredient type, into vitamins & minerals, herbal extracts amino acids, and others. However, vitamins & minerals is expected to be the fastest growing segment owing to increased consumption of these products by consumers as preventive measure to avoid nutrient deficiency diseases.
Based on the packaging type, the market has been segmented
Based on the distribution channel, the market has been segmented in store based and non-store-based category. of stores. On the other hand, e-commerce websites in non-store based segment provide a variety of products.
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