Point Of Sales Marketing Market to Garner 34.77 Bn Valuation by 2025

Point Of Sales Marketing Market

Market Research Future (MRFR), in their latest report has stated that the global POS software market is anticipated to project a robust CAGR of 14.27% during the forecast period. The report has also mentioned that the global POS software market was valued at USD 14.10 billion at the beginning of teh forecast period and is expected to grow at USD 34.77 billion by the end of 2025. POS software, or point-of-scale software refers to a solution that is used in combination with POS hardware terminals like cash registers, debit card and credit card processing equipment, displays, special terminals, optical scanners, and magnetic card readers.

The POS software system has the capability of analyzing the inventories, sales reports, and optical scanners, along with magnetic card readers. The POS software system can analyze inventories, sales reports, and many other parameters that are offering a graphical and pictoral representation for facilitating better business insights. This, in turn, aids a simplification of business operations and a rise in employee productivity, customer satisfaction, and operational efficiency.

The global POS software market is majorly driven by the increasing adoption of smartphones, tablets, and other smart handheld devices. Apart from that, changing payment options that include a growing use of debit cards, credit cards, and other digital payment wallets has also supplemented the market growth for POS software, globally. Government has introduced various regulations which is supporting the development of high-speed networks, which in turn, is also aiding the mushrooming of the global POS software market over the forecast period.

Regional Analysis

The geographic analysis of POS software market has been done for North America (the US, Canada, and Mexico), Europe (Germany, the UK, France, Spain, Norway, Benelux, and Italy), Asia-Pacific (China, Japan, India, South Korea, Australia, Malaysia, Indonesia, and the Philippines), Middle East and Africa (Saudi Arabia, Israel, Turkey, and South Africa) and South America (Brazil, Peru, Chile, and Argentina).

North America is currently dominating the global POS software market. The US followed by Canada is currently leading the market as the country has been the earliest adopter of advanced technologies. Additionally, well-established network infrastructure, developed economy, and increasing demand for POS terminals are driving the growth of POS software market in the US. Furthermore, the region houses the majority of the key players who are focused on developing POS solutions to meet the consumer demand which is contributing to the growth of POS software market in the region.

Europe holds a significant share in the global POS software market. Increasing number of initiatives by the European government to reduce dependency on cash payments and digitalize the payment process and replacement of non-EMV Master, Visa and Europe POS terminals with PCI-compliant EMV POS terminals to reduce fraudulent activities is driving the growth of POS software market in Europe. Furthermore, growing adoption of cloud-based POS solutions has significantly increased the demand in the region.

Asia-Pacific region is projected to grow at the fastest CAGR in the global POS software market. Increasing demand for POS terminals across retail and hospitality sectors and increasing popularity and ease of cashless transactions is driving the market growth. Furthermore, the growing number of SMEs across the region which demands cloud-based POS software is further contributing to the market growth.

The Middle East and Africa and South America are expected to grow at a steady pace in the POS software market. Growing demand across enterprises in the region to streamline the transaction process, increasing government initiatives regarding secure payment transaction, and rising adoption of mobile POS solution to improve customer engagement, customer satisfaction ratio, and customer experience is expected to increase the demand for POS software.

Key players

MRFR has considered Microsoft Corporation (US), Toast Inc (US), Square Inc (US), TouchBistro Inc (Canada), Poster POS (Ukraine), Vend (New Zealand), Miva, Inc (US), Lightspeed (Canada), Shopify (Canada), Salesforce.com, Inc (US), Intuit (US), Bindo POS (US), Erply (US), GOFRUGAL (Dubai), Toshiba Corporation (Japan), PAX Global Technology Limited (Hong Kong), Panasonic Corporation (Japan), Intel Corporation (US), and HP Inc (US) as some of the key players in the Global POS Software Market.

More Information@

POS Software Market by Application, Component, Growth and Forecast – 2025 | MRFR

POS Software Market is supposed to reach USD 34.77 billion by 2025 growing at a CAGR of 14.27%…

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