Automotive Upholstery Market Global Analysis 2020 Research Report

Market research future published a half cooked research report on Global Automotive Upholstery Market. The automotive upholstery market is expected to grow over the CAGR of around 9 % during the period 2017 to 2023.

Market Highlights:

The automotive upholstery market has seen a steady rise in ranks of consumer preference over the years. It started out as a mere functional requirement for passengers to be seated in automobiles and provide them with barely needed amenities. With the rise of the global automotive industry, the upholstery market as well saw a gradual but considerable change. The advent of industrialization the world over made sure consumers had the surplus cash for availing amenities over and above the bare essentials. The era of the 1970s saw a big spurt in high-performance automobiles thanks to the immense popularity of Formula 1 racing. The global demand for high-performance automobiles manufactured by market bigwigs like Audi, BMW, and Mercedes, made sure the competition was intense. Naturally, every competitor tried differentiating themselves from the other by providing better and efficient features contributing to overall ride comfort. A key element in this was the upholstery, which suddenly opened almost an entire industry in alliance to the automotive industry. The biggest revolution came in this regard when in the 1990s when the U.S. government decided to cut down on their military spending. As a consequence, manufacturers and suppliers of the U.S. military services were left high and dry as their production lines and spaces were left nonfunctional. This made these suppliers focus more on the automotive industry; upholstery in particular. Seats with better cushions, military grade strength metal with a high power to weight ratio were produced. Provision of special features like seat cooling and heating system, hydraulic seat adjustment, electronically controlled seats became the order of the day. This revolution in the car seat manufacturing technology led to further aesthetical developments. Entire dashboard design, carpet flooring, roof, car boot space now can be customized. The color scheme of car interiors is now meticulously planned to suit the overall set up. Companies like Rolls Royce provide complete customization option with regards to automotive upholstery – starting from color selection, fabric selection, the color of threads required for stitching, the texture of the fabric. All in all the market has a bright future and numerous creative prospects ahead.

On the basis of region, the market is segmented based on North America, Asia Pacific, Europe, and Rest of the World. The market in the U.S. in specific has huge potential in the upholstery segment primarily because the people in the U.S. have a unique taste and style of customizing their cars according to their requirement. Asia Pacific region houses two of the biggest emerging economies in the world – China and India. Both these countries are emerging automotive hubs, where the demand for luxury vehicles is increasing at a steady pace. Increasing vehicle production coupled with adding demand of the luxury segment will drive the automotive upholstery forward. In the European market, the penchant of consumers towards luxury brands is well known, but due to the weak economy, demand from the European countries would be less compared to the Asian countries.

Table Of Contents

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model

3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat Of New Entrants

3.1.2 Bargaining Power Of Buyers

3.1.3 Threat Of Substitutes

3.1.4 Segment Rivalry

3.1.5 Bargaining Power Of Buyers

3.2 Value Chain/Supply Chain Analysis


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