August 29, 2020

How technology is transforming the instore shopping retail industry

Technology has shown its significant and widely impact on the E-commerce industry. Now retailers are empowering their businesses in the modern and advanced manner. By adopting the next generation solutions, enterprises are able to offer the ultimate shopping experience to their customers.

Presently, it is important for the retailers to adopt digital innovations as it helps them to meet with the customer expectations. New trends help retailers in many ways such as they can know their customer behaviour and their preferences in a more better and logical way. Furthermore, they can offer them an easier and advanced shopping experience like virtual assistance as it helps to provide recommendations and suggestions based on their previous shopping experiences and actions.

Undoubtedly, advanced IT solutions for the retail industry help to enhance and personalise their shopping experience with QR code and visual search. AR and VR have turned as a prominent trend of the E-commerce industry. AR retailers can enhance their product appearance and VR helps them to preview their products in a more appropriate way.

In this blog, let’s know how technologies are transforming the retail industry.

How technologies are transforming the Retail Industry?

Product Customization

With online solutions, retailers can offer wide opportunities to their clients. It helps them to satisfy their customers and increase the chances of your sales. With product customization, users can design their products according to their own preference. They can modify or alter their products as per their preferences or taste and give order to the online stores. For example, they can choose the product and preview it in many other ways. They can take any piece of the clothing, in that they cut off the embroidery part and also change its colour.

E-store helps retailers also to offer a wide range of options to their customers. With one product, they can provide options to the users to order their preferred or desired products. It helps them to increase their sales and know the taste and preference of their customers easily.

Voice Search

Shopping has turned easier than ever before. In this fast paced world people are busy with their professional lives, they prefer to save their time and don’t have time to visit the traditional stores. However, to overcome this challenge, voice search AI based robotics helps customers from anywhere and at any time in the world. Users can instruct on the app and can get the preferred outcomes.

According to Forbes “. A startling 51% of online shoppers now choose Amazon and its retail search function as the first tool they use to research products. By comparison, only 16% choose Google as their preferred option.”

Voice search is considered among one of the most powerful functions in the E-commerce platform. It is the best way to attract users towards your services rather than any appealing and attractive catalogs. Google, Target, IKEA, Property Guru, Forever 21, Tommy Hilfiger, and ASOS have influenced this smart feature and have turned into a trend of the tech industry. Google Assistant and Siri are not the best examples of working of the voice search feature.

Mobility Solutions

In this 21 century, without our Smartphones, we can’t even imagine our lives. From ordering food to booking cabs, apps are playing their vital roles. Launching your own mobile application has turned out to be a smart step and a key to success. According to Statista, 204 billion apps are downloaded worldwide. Instead of laptops and desktops people prefer to finish their tasks on mobile devices only as it allows them to visit the stores from anywhere and at any time.

People are busy with their hectic lifestyles and when it comes to shopping so they prefer to browse the websites or apps in their free times. However, mobile devices help them to shop with their relaxed minds or in their free time. Android and iOS based smartphones offer them to have access to the online stores quickly and faster, they can browse the several products. It excludes the time barriers from the process and boosts the revenue.

Automated Check Out

In every industry check out is the most complex process, and when it comes to online, so users become more alert. Undoubtedly, on the digital platform, the chances of unwanted activities related to the payments has increased at a high range. But experts have focused on this part and with advanced technologies and modern standards turned it into more secure and easier to pay bills.

Presently, as the world has opted for digitalisation, to pay bills has turned into an automated check out process. In which users don’t have to put much effort into the payment processings. They only have to fill the details once on the E-wallets and from next approach they can pay the bills with only single clicks on their mobile screens.

Conclusion

Retail industry is transforming and offering experiences to their customers. By opting for the advanced and modern solutions, they can offer hassle free services to their customers. It also helps them to stay ahead in the market competition.