September 24, 2020

Content Marketing - Indian Businesses Need It for a Post-COVID World

The COVID-19 pandemic of 2020 will be forever remembered as a Black Swan that completely changed the direction of mankind for the foreseeable future. Moving ahead, the world will now be divided into a pre-COVID and a post-COVID narrative, thus making it essential for businesses and organizations to embrace this change and accordingly plan the way ahead.

With more and more consumers shifting to online transactions and shopping processes, it is essential that you boost your digital presence with content marketing India has many agencies that can help you with that.

Communicate About Your Brand and Not Just Your Product

Before the pandemic occurred and people were going about their life just fine, a common narrative embraced by many brands was to use content marketing to communicate just about the products and services they sell and not about the brand’s story.

However, in a post COVID world, consumers have more time on their hands, mainly due to the fact that almost half the population is working from home, and it will remain so in the foreseeable future. With additional time on their hands, consumers are bound to notice if you just market your products and services and might become resentful towards your direct selling tactics.

On the other hand, if you use content marketing to effectively share your brand’s story with your consumers, not only will you be able to create and foster a long-lasting bond and relationship with them, but also use this as a foundation for the future.

Be Dynamic and Contextual

The effects and impacts of COVID-19 have not yet been realized to their fullest potential, mainly due to the fact that this situation is still very new for us. However, one of the major aspects that have been noted is the change of preferences and priorities for consumers.

Through the proper use of content marketing, Indian businesses can stay ahead of competitors and connect with their target audience by solving their new problems, showing support, and being empathetic. This will help them attract more website visitors, generate leads and drive conversions.

Create Actionable Content

In a post COVID world, consumers no longer have the need for generalized and non-actionable content. Brands have already over-utilized this genre, thus stagnating the market. Thus, if you want your brand to stand out in a post COVID world, the only way to move forward is to create and share actionable content.

For example, if you are a marketing agency and one of your services is to grow your client’s Instagram presence, you can create either a video or a podcast on the various tactics you use to achieve the results. All you need to do is make sure to frame and present the information in such a way so that the average reader can understand and implement it easily.


So, when it comes to content marketing, Indian businesses, both big and small will do well to embrace and utilize it wisely. With the help of good website content, blog posts, social media posts, videos and even podcasts, you can reel in more customers like never before.