Market Research Future (MRFR) in its latest report on the global video streaming software market mentions, customers relish uninterrupted video along with other factors is likely to cast a powerful impact on its growth. MRFR asserts that the global video streaming software market can register a substantial CAGR of 18% between 2017 and 2023. Additionally, MRFR also states that the global video streaming software market can touch a lucrative valuation of approximately USD 9.57 billion by 2023.
The global video streaming software market is expected to exhibit a fast-paced growth over the forecast period due to the technical advancements such as cloud-based technologies and artificial intelligence. Furthermore, the growing demand for video streaming software services in corporate companies, especially for training purposes is anticipated to drive the growth of the global video streaming software market. Video streaming software eliminates the need for extra storage devices. Hence, as the easy availability of customers to avail video, over good internet connectivity is anticipated to spur the growth of the video streaming software market. Advantages such as video selection and scheduling your customers watch list are other factors that can augment the video streaming software market growth.
Based on the region, the global video streaming software market has been studied across North America, Asia Pacific, Europe, and the Rest of the World (RoW).
North America is anticipated to demonstrate an appreciable growth and secure the largest share in the video streaming software market over the forecast period. The United States and Canada are the regional segment of the North American video streaming software market, which are likely to exhibit an impressive growth due to the existence of large number of renowned market players. The sustainable economies of the North American region are significantly contributing to the establishment of firm infrastructure, encouraging the high adoption of video streaming software. This is likely to augment the growth of the video streaming software market. Furthermore, the implementation of video analytics and artificial intelligence to obtain a better understanding of customer behaviour is also likely to surge the regional video streaming software market.
In the Asia Pacific region, the inclination of business organization towards digital promotion and the feasibility in network connectivity are likely to reinforce the APAC video streaming software market growth in the near future. Additionally, the increase in adoption of video streaming software by prominent companies are likely to escalate the growth of the regional video streaming software market.
Some of the key players in the market: Brightcove, Inc. (U.S.), Haivision, Inc. (Canada), IBM Corporation (U.S.), Kaltura, Inc. (U.S.), Kollective Technology, Inc. (U.S.), Ooyala, Inc. (U.S.), Panopto (U.S.), Polycom, Inc. (U.S.), Qumu Corporation (U.S.), Sonic Foundry, Inc. (U.S.), VBrick (U.S.), and Wowza Media Systems, LLC (U.S.) among others.
The video on-demand streaming sub-segment is expected to hold the largest share of the video streaming software market owing to the increasing demand for the same from large and medium enterprises. Moreover, the market is witnessing a considerable growth in the demand for video streaming with increasing adoption of social media and digital media marketing. Increasing need for transcoding to deliver videos to a large number of end users is one major factor driving the growth of video streaming software market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Video Streaming Software Market is expected to grow at a CAGR of approximately 18% during the…
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