The head-up display market is projected to grow from USD 1.3 billion in 2020 to USD 4.6 billion by 2025; it is expected to grow at a CAGR of 28.5% from 2020 to 2025. The increase in awareness about passenger and vehicle safety, the convenience offered by a combination of satellite navigation technology & HUD system, increasing demand for connected vehicles, increasing demand for technologically advanced HUDs, and growth of the augmented reality market are the key factors driving the head-up display market growth.
Impact of COVID-19 on current head-up display market size and forecast
The lockdown, which has resulted in bringing the economic activity to a standstill, has had a greater impact across the world. A prolonged lockdown has led to the temporary shutting down of factories, which has hampered the production and shipments of goods. In the display industry, some of the product shipments were delayed by more than eight weeks. However, utilization rates have dropped significantly because of factory closures. Lower capacity utilization is a short-term impact of COVID-19. The normalcy is likely to rely on directives by governments as the health of citizens is of utmost importance. The manufacturing of automotive is most important application of HUD market. The manufacturing has gone down by 20-50% across the world which would have a direct impact on the HUD market.
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Aviation sector to play a significant role in the growth of head-up display market
In the aviation sector, HUD technology is used as a primary information displayer to the pilot, and it is a major value-added technology in the aviation sector. HUD has been available in all large aircraft, including military/defense aviation and civil aviation, for several years. Nowadays, most commercial aircraft use HUD technology. It enables the pilot to receive critical information without having to look away from the windscreen.
Display units expected to grow at the highest CAGR in the head-up display market
Display unit is used to process an image to display on the windshield of the vehicle or on the combiner. Some of the major technologies used to manufacture display panels for HUD are Digital Micromirror Device (DMD), Liquid Crystal Display (LCD), and Liquid Crystal on Silicon (LCoS) technologies. The LCoS is further segmented into Nematics LCoS (NLCoS) and Ferroelectric LCoS (FLCoS). The market for display units is projected to grow at the highest CAGR during the forecast period.
Windshield-based HUDs expected to lead the conventional head-up display market
The windshield-projected HUD type is an advanced form of technology. It is offered as a standard feature in some luxury car variants and as an optional feature in other luxury and mid-variant vehicles. With increasing number of models being equipped with HUD and the increased consumer willingness to pay for safety functions, demand for the windshield HUD is projected to grow significantly. The windshield HUD market is growing in Europe due to the growing demand for advanced in-vehicle technology in advanced markets such as Germany and the UK.
North America is projected to grow at the highest CAGR from 2020 to 2025
The US, Canada, and Mexico are the major contributors to the HUD market in North America. The HUD market in North America has witnessed significant advancements in the past few years. Drivers responsible for the growth of the HUD market in North America are increase in awareness about active safety systems in automobile and aircraft manufacturing business; large customer base and high disposable income of people propel the demand for premium and luxury cars equipped with HUDs, which act as a value added features for these cars.
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Due to the presence of a number of display panel manufacturers in the region, APAC witnesses an increasing adoption of the latest technologies. The head-up display market in APAC is expected to grow at a high rate. The increasing number of players in the region is projected to boost the growth of the head-up display market. APAC is expected to lead the head-up display market by 2025.
Key Market Players
Major vendors in the head-up display market include Bosch (Germany), Nippon Seiki Co., Ltd. (Japan), Continental (Germany), Visteon Corporation (US), Denso Corporation (Japan), Panasonic Corporation (Japan), BAE Systems (UK), Pioneer Corporation (Japan), Yazaki (Japan), and Garmin (US).