The U.S. newspaper market size is expected to value USD 17.07 billion by 2025, according to a new report by Grand View Research, Inc. Shift of the newspaper industry toward digital platforms is threatening to adversely impact the market. This is mainly attributed to a major dip in advertising spending, particularly in print. Moreover, the average time spent on mobile phones per day is increasing; this permits increased exposure of the customer to digital adverts. Digital adverts have been further expanded through Bluetooth as this targets even more customers owing to accessibility.
Newspapers form a crucial part of the American news scene but have been taking a hit of late since most people consume news digitally. Also, the industry’s subscriber base and financial fortunes have seen a drop since the early 2000s, with a rise in website audience traffic. Alt-weekly papers have also experienced a circulation drop in the past few years.
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Further key findings from the report suggest:
- The U.S. newspaper market was valued at USD 27.84 billion in 2016 and will reach USD 17.07 billion by 2025
- Advertising emerged as the largest revenue generation segment in 2016 and is estimated to generate over USD 8.19 billion by 2025
- Key players such as MediaNews Group Inc.; News Corporation; Tribune Publishing; and New York Times Company dominated the U.S. newspaper market while accounting for a substantial revenue share in 2016.
Grand View Research has segmented the U.S. newspaper market on the basis of revenue generation:
U.S. Newspaper Revenue Generation Outlook (Revenue, USD Billion, 2014 - 2025)
U.S. Newspaper Regional Outlook (Volume, Units; Revenue, USD Billion, 2014 - 2025)
- The U.S.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.