The global shoe deodorizer market size is expected to reach USD 153.2 million by 2025, according to a new report by Grand View Research, Inc., registering a CAGR of 6.0% over the forecast period. Factors such as an increased inclination toward foot health and shoe hygiene as well as the growth of the footwear industry drive the demand for deodorizers.
The growing popularity of fitness activities has resulted in an increased demand for sports shoes. This subsequently drives the demand for deodorizers to get rid of the odor. Even sports footwear with mesh panels for increased ventilation is not entirely immune to the accumulation of sweat. Moreover, the bacteria can cause infections if precautionary measures are not taken. Gym and fitness enthusiasts engage in prolonged workout sessions and physical activities. The sweat generated causes bacterial growth and odor in footwear, thereby increasing consumer inclination for shoe deodorizers.
According to the International Health, Racquet & Sportsclub Association, the health and fitness industry witnessed a growth rate of 3%-4% per year from 2008 to 2018 in the U.S. In addition, rising instances of skin allergies in the foot area caused by the accumulation of sweat and dirt in footwear increases consumer inclination toward shoe care products. This scenario is likely to drive product demand. Moreover, diabetics are required to pay special attention to foot care in order to avoid foot ulcers caused by germ-infected footwear. This has resulted in increased spending on products such as shoe deodorizers, fresheners, and cleaners.
Sprays accounted for the largest share of 45.7% in 2018. Spray products not only mask the odor but also help eliminate the bacteria that cause the odor. They are also more convenient and easier to use when compared to their counterparts. New product developments in the category are widening the visibility of these products. For instance, sōlscience, a company launched in 2016, offers a range of premium shoe deodorizer sprays, available in multiple fragrances including Midnight Cherry, Citrus Chill, and Tropicali.
Online channel distribution is expected to register the highest CAGR over the forecast period owing to the rising penetration of digital media and marketing. The increasing number of internet users, particularly in developing economies such as China, India, and Brazil, drives the online market for deodorizers. Moreover, popular online retailers like Amazon, Walmart, Flipkart, and Myntra offer a range of shoe care products, further driving the product demand. North America dominated the global market in 2018 owing to the booming fitness industry in the region. The increasing focus on fitness subsequently drives the sales of sports footwear, thereby resulting in high product demand.
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Further key findings from the report suggest:
- The powder segment is projected to register a significant CAGR of 6.3% over the forecast period owing to its effectiveness in absorbing moisture
- The offline distribution channel dominated the global market with an overall revenue share of 81.0% in 2018 with a rising number of specialty stores offering a range of shoe care products
- North America dominated the global market in 2018 with a share of 35.2%. This trend is projected to continue over the next few years
- The shoe deodorizer market is highly competitive in nature. Key players include S. C. Johnson & Son, Inc.; Reckitt Benckiser Group plc; Blistex Incorporated; Sanofi S.A.; Ningbo Jiangbei Ocean Star Factory & Trading Co., Ltd; Zamtek Solutions; Puma SE; Scholl’s Wellness Co.; Church & Dwight Co., Inc.; and Chattem, Inc.
Grand View Research has segmented the global shoe deodorizer market on the basis of product, distribution channel, and region:
Shoe Deodorizer Product Outlook (Revenue, USD Million, 2015 - 2025)
Shoe Deodorizer Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Shoe Deodorizer Regional Outlook (Revenue, USD Million, 2015 - 2025)
- North America
- The U.S.
- The U.K.
- Asia Pacific
- Central & South America
- Middle East & Africa
- South Africa
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.