Digital Marketing Software Market Expected to Witness a Sustainable Growth over 2022

According to a new market research report ”Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022", published by MarketsandMarkets™, the digital marketing software market size is expected to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period

Download PDF Brochure @

Technological advancements and increasing demand for internet and social media have changed the marketing game for businesses of all sizes. The DMS market is growing, due to evolving trends, such as increasing adoption of digital media, cloud adoption, customer marketing automation, online Public Relations (PR), social media marketing, and video marketing. Surging number of mobile devices and increasing interest in social networking are easing out the procedure of real-time engagement feedbacks, learning platform, and easy collaboration. Hence, digital marketing vendors are coming up with collaborative social media tools for increasing commercial clientele across the globe. Optimization of digital experience to meet changing customer preferences is also driving the demand for DMS solutions. MarketsandMarkets forecasts the global DMS market size to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period.

Major vendors in the global DCM market include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany),, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada). These players have adopted various strategies, such as partnerships, collaborations, mergers and acquisitions, and new product developments, to strengthen their position in the market.

Adobe Systems adopted the strategies of partnerships, acquisitions, expansion, and new product launches. The company formed a partnership with Idea Cellular to offer better personalized experience to customers. Under this partnership, Adobe systems will empower Idea Cellular by incorporating the deployment of Adobe Experience Cloud, including Adobe Analytics Cloud, Adobe Advertising Cloud, and Adobe Marketing Cloud. This will lead Idea Cellular to map the better customer’s journey with the help of Adobe technologies.

Oracle is also one of the leading players in the DMS market. The company adopted the strategies of partnerships, acquisitions, and product enhancements. The company has been very active in establishing partnership with LinkedIn, WeChat, SAP, Accenture, IBM, and many others, to bring about advanced solutions in DMS to effectively cater to its global clientele. In 2017, Oracle formed a partnership with WeChat to deliver connected and personalized experiences in China and other countries across the globe by seamlessly extending the powerful campaign design, delivery, and monitoring capabilities within Oracle Eloqua to WeChat.

About MarketsandMarkets™


MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.


Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.


MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.



Mr. Shelly Singh

MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: 1-888-600-6441


MnM Blog:

Visit Our Website: