Case Neetkee
About the project:
Neetkee - online knitting course
Tasks:
1) Attract a paying audience to a knitting course for beginners and experienced knitters
2) Increase the number of subscribers
What did we have?:
Before that, an SMM specialist worked who could not find the right audience, launched only through the promote button and did not test hypotheses
We started work with the client with 400 subscribers, 0 people in training
Since I had already worked with this audience before, I clearly understood who we needed to target, I prescribed several hypotheses for the first run of advertising, but the advertisement worked from the first run (below in the box you can see that the first auditor (test 1) worked on URA and we continued to pour on it, changing only creatives)
We also adapted the teaser clip from the video lesson to our creativity:
My client launched 6 threads on learning to knit
Budget: $1000
Message: 625 leads at $1.6 per lead
Subscribers: +1923
