Case Gr. salon
About the project:
Grooming salon
Problem:
Attract customers to the grooming salon
What did we have?
The client had a well-packaged page with professional photography, which significantly set him apart from the competition
But since it was a new salon, no one knew about it, and it was necessary to reach the maximum number of people who have hairy friends
Before the launch of advertising, I analyzed the target audience, how exactly it is possible to find not only by our target interests, I also analyzed competitors, price policy in our geo within a radius of 5-10 km
Interests that worked best: targeted for all breeds of dogs, but excluding grooming salons and grooming masters
Creatives who gave records for 2 months (and the same clients continue to visit, even when 3 months have already passed since the collaboration):
Spent: $109
Leads: 85
The average price of a lead: $1.28
Records: 44
*psss, these are the clients who signed up via Instagram and Facebook, but every day 2-5 people signed up via phone and pre-registration on the website.
They only worked for a month, because according to the client: "I don't have free places for 3 Sundays at all, I need to turn off advertising."