Influencer Marketing Platforms to Boost your Campaigns and build a strong customer relationship

Influencer marketing is one of the most promising segments of the digital marketing mix. Influencer marketing has opened up a new world for brands and businesses to connect with discerning and elusive audiences. With the increasing adoption of smartphones, companies are strategically approaching their customers to build a strong customer relationship.

Factors such as high engagement rate and more authentication are enabling influencers to adopt video content for marketing. Influencers are tapping into the interactive nature of video content to drive sales. Influencers are opting for live-streaming, which includes question & answer sessions, real-time product unboxing, and behind the scenes footage at events. The increasing adoption of video content is significantly driving the growth of the influencer marketing platform market and is expected to witness a significant demand during the forecast period. However, factors such as change in social algorithm is anticipated to hinder the influencer marketing platform market growth in the coming years.The Europe region helda major share of the influencer marketing platform market in 2019.

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InfluencerDB, Launchmetrics, Upfluence, NeoReach, AspireIQ, Julius, Open Influence, Doveltale, Scrunch, Takumi, Tapinfluence, Onalytica, Famebit, Activate, AspireIQ, Blogfoster, Boostinsider, BrandBacker, BrandSnob, BuzzStream, BuzzSumo, CreatorIQ, Grapevine Logic, Handbook, IZEA, Lefty, Mavrck, and Traackr are among the key players in the influence marketing platform market offering solutions to the brands worldwide.