Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over cured leaves of the Camellia sinensis family, an evergreen shrub. The specis is native to East Asia. After water, it is the most widely consumed drink in the world. There are different types of tea available in the market including green tea, black tea, oolong tea, herbal tea, rose tea, white tea, matcha tea, chamomile tea, chrysanthemum tea, hibiscus tea, and many more. Black tea and green tea are the most popular tea among the consumers while herbal tea is gaining popularity.
Tea is considered to be a healthy beverage owing to presence of a number of potent antioxidants, and minerals such as potassium, manganese, magnesium, & calcium. There is a huge demand for different types of tea among the consumers globally, which provides lucrative opportunities for the market players to come up with new products and innovative flavors. Various teas are available in both the offline retail marts and online stores, which provide consumers convenience of purchasing.
The tea market has witnessed a significant growth owing to factors such as consumer awareness about the health benefits of herbal and green tea. Also, rise in disposable income of consumers, changes in taste & preferences, and introduction of additional healthy ingredients in tea by the market players are further driving the demand for the tea market. Moreover, easy availability of different types of tea in the global market, add inputs to the growth of tea market.
However, increase in trend of coffee consumption and fluctuating prices of raw materials caused by unpredictable climatic conditions act as the major restraining factor for this market. On the contrary, increase in demand for herbal tea & green tea and introduction of new flavor & variety of tea by the market players is anticipated to provide growth opportunities for the tea market.
The report aims to provide an overview of the tea market with detailed market segmentation by product type, packaging, distribution channel, and geography. The global tea market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading tea market players and offers key trends and opportunities in the market.