Ooka Radio
We are In store music management company. We are a team of passionate and professional music lovers.
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Why Investing In Non-Royalty Music Is A Win-Win Option?


Reasons Why In-Store Radio Are A Hit

Music is well known to have positive impacts on the consumers as well as on the working salesman of a shop, store, shopping malls, etc. While the working salesman feels more connected in handling the responsibilities efficiently in the presence of soothing background music for shop the customers find more fun in the shopping experience. Ever since its introduction, the radio for retail store has led to revolutionary changes in the shopping pattern and style of the individuals. Shoppers, when exposed to retail radio, tend to shop in a carefree manner which is highly beneficial and promotes rapid growth in business. There exist multiple reasons as to why the in-store music is such a huge hit in the market.

How Radio Advertising Jingles Have Stood The Test Of Time

It may come as a surprise to many that despite the vast changes in technology in the field of advertisement a significant role is still played by a small audio clip of jingles. Usually, less than 60 seconds long the advertisement jingle helps enormously in the distinction of a brand. A message disguised in the form of a melody to which we nod our head or sway a little is simply a brilliant way to develop the name of a brand. The employment of in store radio is a catchy way to attract customers in a shop or store. Introduced in the twentieth-century jingles have traveled a far distance and have only been reinvented time and again accommodating modern technology while staying true to its spirit. Let’s have a look at how jingles have stood...

Jingles- Your secret weapon for advertising

From tip-to-toe for almost every product, growing up everyone has had their share of acquaintance with jingles. And, some of them might still be so fresh in the memories that may be, right now you are remembered of one. Jingle Creators keep the idea of long-lasting effects in mind while creating the Business Jingles. Jingles still have the power to overpower the customers’ senses and make them buy the product and this is the reason why multiple retail stores are playing jingles in their Instore Radio. And, now jingles are being used widely to promote the brands and reach out to the targeted audience of the business. Here’s how jingles can prove to be your secret weapon.

Things to be taken care of regarding the in store music

The world knows about music being a great influence on human behavior and the use of instore music can let you direct your customer’s emotions and thoughts in a particular direction, which can make them focus on purchasing the products. Though the playlist plays a vital role in the music for retail store, it should not be a repetitive one. It can also, lead to the customers forming a negative thought regarding the purchases and it might end up as a bane in your instore radio. So here are a few things that you need to take care of while promoting your business through music.

How to pick the best background music for shop?

What do you think how will you be able to bring in the customers to your store, when they can buy the same things by sitting in their comfort zone? One of the rebuttals to this can be good background music for shop at the helm of in store radio. When the customers walk in your store, everything should be perfect be it the normal music or the store background music, all that matters is that the customers should have a good purchasing experience. But, picking up the best music for your store can be a hassle, so here are a few things to be kept into consideration for choosing the music for your store.