Activewearrefers to the apparel suitable for sports or physical exercises. It helps to enhance the performance of athletes during sports activities by offering moisture control, firm support, enhanced blood flow stimulation, and superior comfort. In addition, it prevents muscle sprains & ligament injuries, boosts the body’s range of motion, improves breathability, and enhances static & thermal resistance.
Rise in net disposable income and increase in fitness consciousness are the key factors that augment participation in physical activities among individuals. This in turn is expected to boost the adoption of activewear, thereby driving the growth of the market. In addition, increase in prevalence rate of obesity among the youth is leading to increased involvement in outdoor activities. This factor has a positive impact on the growth of the activewear market in India. Sports is being increasingly take up as a profession, owing to factors such as new media deals, increased pay agreements, and plethora of career opportunities. Therefore, rise in the number of individuals being influenced toward sports participation has led to increased awareness among the masses about activewear and its benefits, thus driving the market growth. Advancements in manufacturing technologies of fabrics such as waterproof, anti-microbial, antiviral, and breathable textiles are enhancing the texture and comfort of the end activewear product, which boost the sales of the activewear. However, resilient prices of raw materials and high costs incurred in designing the product result in high prices of the final product. This is anticipated to hamper the growth of the India activewear market.
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Conversely, increase in trend of online shopping along with rise in internet penetration are projected to offer remunerative opportunities to the activewear manufacturers to market their products to larger consumer base and strengthen their foothold.
Key Benefits For Stakeholders
- This report provides an extensive analysis of the current and emerging trends and dynamics in the India activewear market.
- In-depth analysis is done by constructing market estimations for the key market segments to identify the prevailing market opportunities.
- This study evaluates the competitive landscape and value chain to understand the competitive environment across the geographies.
- Comprehensive analysis of factors that drive and restrict the market growth is provided.
Key Market Segments
By Distribution Channel
Key Market Players
- Adidas AG
- Asics Corporation
- Columbia Sportswear Company
- Dick's Sporting Goods, Inc.
- Nike, Inc.
- Puma SE
- Skechers U.S.A., Inc.
- Under Armour, Inc.
- Alcis sports
- Proline India Ltd.
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