Search engine optimization metrics change every year. They get better. From simply being tools for users to find what they want, to becoming the biggest forces of marketing and customer experience, search engines have come a long way. To leverage the search engine and big changes, you need to know the top SEO trends. SEO trends also change according to a better understanding of user behavior. You can use these trends for best SERPs and increase revenue through higher, relevant traffic to your website. So, here are the 10 important 2021 SEO trends:
1. Optimization Focused on the User
Google regularly has updates. The last one was in 2019 called BERT. So, after every update, SEOs get to work to adapt to the changes. But rather than doing this every time, SEOs should focus on clean architecture and content delivery. Today, there are many places where users can get their information. SEOs need to have a strategy in place for reaching customers through new access points.
The update also showcased one of the most important changes in Google’s strategy for content search. It is now showing importance to intent over keywords. Keywords show us what a customer is searching, whereas intent is all about knowing why a customer is searching something particular. Keywords are going to get phased out. Natural language processing & deep learning is making strong headway into technology, so intent will get precedence on keywords.
E-A-T (Expertise, Authoritativeness, and Trustworthiness)
The internet may allow anyone to publish content, but Google is watching. To tackle the menace of fake news, irresponsible content, and wrong facts, there’s going to be more importance given to E.A.T. Google is working towards checking news sources. Your website’s reputation is going to be taken into account while giving you a ranking.
Another important trend here is people who write and the content and the people who publish the content are also going to be under scrutiny. So, you have to devise ways to get author credentials and other relevant, verifiable information on your website to get to rank higher on E.A.T.
The Smartphone has emerged as the fastest-growing mobile device that connects us to the internet, mainly because of the convenience factor. More and more people are also looking at websites from their phones. So, when you develop your website, develop it for mobile-first, and then make it compatible with the computer.
Mobile needs to be an important part of SEO strategy, especially mobile SERPs. Know what people are searching for on their phones, and how you can reach out to the right people. Mobile SEO will be a real game-changer, and will get to your content to the right users.
Optimization for Google Knowledge Graph & Entity
The entities on your website should be optimized to appear in Google Knowledge Graph’s Knowledge Panels. This activity has to be aimed at users as well as crawlers. Your entities need to be tied to your critical content. This way, there’s a good chance Google will recognize this content and the entity will appear in the knowledge panel. Your website is going high, relevant traffic.
One of the best examples of the importance of entities is local SEO. Despite not having a website, local businesses rank through local SEO. The key here is entity. You can tap into this strategy to rank on the search page.
Plan for Zero Click Searches
Marketing on the search engine page is just as important as marketing on your website. The snippet you see on the SERP, you can use it to optimize your website along with other things like favicon , which will help in mobile search. You can also do image targeting, use new schemas and optimize for Knowledge Graph. In the future, you will be competing for clicks with news, events, and even map packs. So, you have to strategize for them as well. Just imagine if your snippet gets featured on the search page, or if not, it is featured under ‘People Also Ask for This . You will be getting quite a few clicks.
Make use of these top trends for 2021 to rank your website. These trends are also going to become the best practices so you are going to see the long-term benefits of using the advice given above.
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, SEO agencies in pune.
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