This Two are the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same.
They are Different Targeting Systems
With the help of filters, Facebook allows you to target your potential audience in 3 ways; by interests, geography and demography. This allows your ads to reach your targeted audience which will only be seen by such targeted audience. On the other hand, Google AdWords allows you to make an ad based on what the user types on the search box. This is because Google cannot act like Facebook nor can it view a personal profile of the user. However, Google is capable of understanding the type of page and then show the ads accordingly.
Building a Brand
As both offer a company to help improve its brands, both have different approaches. For example; when a user clicks on a link, that link takes them to the company’s official website where the image is built in the eyes of the user. However, if that page has a number of other links, then Google may lower their ranking if more users tend to jump to it and not stick with the initial page. On the other hand, Facebook Ads or social media marketing are built more on word-to-mouth and social proof which are considered to be powerful tools.
To be honest, both are fair winners with their share of benefits. Although Facebook ads have more benefits over Google ads, one needs to understand that Facebook is constantly evolving. This is because the algorithm of Facebook is always on the verge of constant updates which makes it a little difficult to do advertising compared to the past times. But if you’re serious and ready to spend a little extra on promoting posts or paid ads, then your best customers will still be able to track you with ease.
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.
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