Free From Food: Market Outlook
In the Free from the food market, free means food should not contain any evident residue. According to current food market observations, only 10% to 20% consumers are intolerant or allergic to specific ingredients while remaining consumers consumes this free from food products due to the awareness about their health and not for any medical reason. Nowadays consumers are aware of the intolerance caused by various products such as dairy protein, trans-fat and gluten. This increasing awareness among the consumers crated the perspective that “free from food” type of food healthier and safe to consume.
Companies in free from food market are coming up with new and innovative products, having health benefits as well as they are allergen free. The trend of the clean label and vegan products has increased in the younger generation. The increasing demand for the clean label and vegan products is driving the market as well. The increasing demand for dairy milk alternative has made this offering the largest in the free from the food industry. Soy milk was the very popular alternative in recent past years, but almond and coconut milk as an alternative for dairy milk overcome and makes it in the list of most popular by consumers.
Gluten-free products have been very successful and showing continuous increasing demand in the market. The gluten-free products have been very successful as they are considered very healthy by consumers.
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Global Free From Food Agents Market: Segmentation
On the basis of Product type, the global free from food market has been segmented as,
- Gluten Free
- Trans-fat Free
On the basis of Application, the global free from food market has been segmented as,
- Bakery & Cereal Products
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Global Free From Food Market: Market Participants
Some of the market participants operating in the global free from food market identified across the value chain include Alpro, Annie’s Homegrown, Boulder Brands, Glutino, Doves Farm, General Mills, Dr Schar, Genius Gluten Free, Enter-G Foods, GO Veggie, Hain Celestial, FMC Corporation, Tic Gums, Archer Daniels Midland, Gum technology corporation, P&G Food Ingredients, Grain Technology corporation, Frito-Lay Inc., CP Kelco, Kraft Foods, Unilever Inc. among the other free from food manufacturers.