What Is Cannabis Beverages Market and How Does It Work?

In addition to the legalization of cannabis for recreational purposes, its use as a medical aid for patients has given a kick start to the cannabis beverages market. Thereby, as the market is expected to gain as an increasing number of food manufacturers include CBD and THC in a variety of beverages. The cannabis beverage market is witnessing high demand as an increasing number of consumers seek robust recreational marijuana for, healthy, innovative and smoke-free experience.

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Furthermore, as a result of ongoing trend and changing consumer preference products such as hemp juices, Cannabidiol (CBD) Infused water, CBD Infused tea, Tetrahydrocannabinol (THC) Infused beer, THC Wine, Hemp milk, and Hemp gin are introduced. Hence, the introduction of new concepts by key companies will augment the growth of the global cannabis beverages market.

List of best companies in the global cannabis beverages market included;

  • Aurora Cannabis,
  • Aphria Inc.,
  • Canopy Growth Corporation,
  • MedReleaf Corp.,
  • Cronos Group Inc.,
  • GW Pharmaceuticals, plc.,
  • CannTrust Holdings Inc.,
  • VIVO Cannabis Inc.,
  • Tilray, and
  • OrganiGram Holdings.

Rising Demand for Health and Wellness Beverages Will Favor Market Growth

The increasing demand for health and wellness beverages that are infused with bioactive compounds will boost the cannabis beverages market revenue. Swayed by prevailing trends, several key companies are developing innovative beverages. This will, in turn, give impetus to the cannabis beverages market growth. For instance, Caliva, one of the largest vertically integrated cannabis companies in California, acquired Zola, the maker of plant-powered beverages, to expand into the cannabis and hemp-based CBD (hCBD) beverage space.

Moreover, the collaboration among leading players to launch cannabis-infused beverages will also contribute to the global cannabis beverages growth. For instance, Hexo Corp., a licensed producer of cannabis-based in Quebec, Canada, entered a joint venture with Molson Coors Canada to produce CBD-infused beverages. In addition, advancements in the isolation and purification techniques for active ingredients such as nano-emulsification will aid growth of the global cannabis beverages market.

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For instance, nano-emulsification provides better formulations and effective nutritional profiles that are in line with the consumer’s acceptance. Moreover, Cost and sensory acceptance of cannabis beverages are factors which will further uplift the global cannabis beverages market shares during the forecast period.

Collaborations and Acquisitions Among Key Players Will Enable Growth

The development of products which resonate consumer’s inclination towards more-natural, minimally-processed and health-promoting drinks has led to the rapid expansion of cannabis beverages market. Leading market players are primarily focusing on developing products infused with THC and CBD alongside providing a variety of beverage options for consumers.

Furthermore, the partnership between leading players to launch flavourful CBD infused beverages will create growth opportunities for the global cannabis beverages market. In addition, collaboration among key companies to establish a cannabis-focused sales brokerage company will also aid the cannabis beverages market growth during the forecast period. For instance, CannTrust inked a strategic partnership with Breakthru Beverage Group to establish a cannabis-focused sales brokerage company.

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