Cognac Market – What are the Trends Shaping Demand, and How?

What New Year has in Store for Global Cognac Market

The highly spirited and magnificently tasty cognacs are some of the finest whiskey that are available in the market today. These products from global cognac market are perfect symbol of status and novelty. The elegance this drinks offers to the consumer is something that stands it out from other beverages that are presently available in the market today. However, these fine whiskeys are quite on the premium side of the beverages sector. The average cost of one unit of this drink varies from few hundred bucks to some thousands of dollars. However, there are some in-budget options also available in global cognac market that are quite popular among people across the globe. Based on the quality of grapes used, and number of fans around the world, the global cognac market is projected to grow substantially in coming years.

In this cognac market study, the following years are considered to predict the market footprint:

  • History Year: 2013 - 2018
  • Base Year: 2013
  • Estimated Year: 2027
  • Forecast Year: 2019 – 2027

The business intelligence study of the cognac market covers the estimation size of the market both in terms of value (Mn/Bn USD) and volume (x units). In a bid to recognize the growth prospects in the cognac market, the market study has been geographically fragmented into important regions that are progressing faster than the overall market. Each segment of the cognac market has been individually analyzed on the basis of pricing, distribution, and demand prospect for the following regions:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Middle East and Africa

According to Jean-Paul Camus from House of Camus:

It is quite easy to make a good cognac. All it takes is a grandfather and father who have invested their entire life in making that first batch.

The statement from one of the largest manufacturers of Cognac in the world explains that challenge that one must overcome to ensure his product matches the quality standards this spirit holds. This stringent requirement of time is one of the major challenge that might hamper the growth of global cognac market in coming years. Moreover, apart from time, there are various other constraints that also influence the growth market, some of them are, selection of specific type of grape for the production, availability of oak barrels for fermentations, and proper mixture of grapes and yeast to produce quality cognac. Since, most of the raw materials are a bit difficult to acquire, the cost of production shoots up substantially, which reflects in the final price of the product. It is because this reason the unit price of the products of global cognac market are so expensive.

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However, with growth in the disposable incomes of the people across the globe, people are now able to afford most of the brandy that is available in global cognac market.

The key players in the global cognac market report consist of

  • Jas Hennessey & Co. (LVMH)
  • Martell and Company S.A.
  • Courvoisier S.A.S
  • E Remy Martin & C SASU
  • Otard (Chateau de Cognac)
  • Camus Wine & Spirits
  • Thomas Hine & Co.
  • Remy Cointreau S.A.
  • Delamain Cognac
  • ABK6

Each market player encompassed in the cognac market study is assessed according to its market share, production footprint, current launches, agreements, ongoing R&D projects, and business tactics. In addition, the cognac market study scrutinizes the strengths, weaknesses, opportunities and threats (SWOT) analysis.

On the basis of grade type, the global cognac market report covers the footprint, and consumption of the segments including

  • VS (Very Special)
  • VSOP (Very Superior Old Pale)
  • XO (Extra Old)

The global cognac market covers the demand trends of distribution channel which includes

  • Direct and Institutional Sales
  • Modern Trade
  • Convenience Stores
  • Online Retailers
  • Modern Grocery Retail Stores
  • Specialty Stores
  • Liquor Stores

What Will Drive the Growth of Global Cognac Market This Year?

Advancing Technologies to Improve The Distillation

Technology plays a crucial role in the distillation process of the cognacs. These technologies allow the manufacturer to monitor and manage the KPIs that are essential for the development of quality products. For instance, advanced and smart sensors in the distillation facility ensure that essential temperature is maintained throughout the process of distillation and storing. This allows the players to ensure that each batch is produced equally and tastes similar. With the help of these technologies the global cognac market can grow smoothly in the coming years. Hence, the adoption of technology shall be a major advantage for the players of global cognac market this year.

Popularity among Youth to Propel the Market

The culture of house parties is something that youth of various countries are chipping into. These parties are organized at a private party and enjoyed with musing and beverages. As mentioned earlier, there are some in-budget variants of cognacs available in the market, hence the beverage is projected to get quite popular among youth in coming years. This is also a major factor that shall propel the growth of global cognac market in coming years.

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North America to Remain Dominant

Based on geographical segmentation, the New Year will ensure the dominance of North America in global cognac market. This dominance is the result of presence of major players of the market in the U.S. However, the presence of global cognac market is also expected to span in regions like Europe, Asia Pacific, and South America.