Product Review websites abound on the net, but they're not even close to all being equal in regard to honesty and integrity. eyyaa.com Many product review sites be seemingly unbiased in the beginning glance, but further inspection indicates their true intent: to only promote products favorably, so they can make money via affiliate links.
Here really are a few methods to assess if a niche site and its owner(s) are just inside for the money, or if they give honest truly neutral, consumer-oriented product critiques:
A real review site may have an About/Bio/or Info page that details who owns the website (and oftentimes why they started it.) Way too many sites that claim to be'product review'sites are very run by affiliates posing as "honest" reviewers, when in reality their sole intent would be to only recommend every product they write about.
This is a critical factor for review integrity. Just like scientific studies, there is a powerful proclivity towards favorable bias of a product if the reviewer didn't pay for it himself. The truth that a customer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective during the course of the review.
A website that reviews many different products is more apt to be neutral and a real review site when compared to a site where only a single product is reviewed. Why would someone visit the problem of building a website for just one product and then give it a poor review? Needless to say the review will be positive (although at times they might throw in a negative comment or two to offer the look to be impartial.)
Single-product-sites are popular with affiliate marketers because the search engines give strong weight to using keywords in the domain name (url title.) So if the merchandise being reviewed is'Acme List Building Secrets ', then using a domain of'AcmeListBuildingSecretsReview'will most likely give that site a greater position in the search engines.
A really neutral product review site can have both positive and negative reviews. If all of the reviews on a website are glowing, and every product is endorsed, then there is a good bet that the reviewer is serving his own interests instead of those of the consumer.
This is a classic tactic employed by many unscrupulous reviewers to utilize keywords in the title as well as to provide the look of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - because it utilizes the keyword phrase in the title, as well as that phrase will mirror what folks enter the search box when they have questions of a product.