The Indian yogurt market is estimated to grow at a CAGR of 5.8% during the forecast period. Being the second most populated country in the world with a population of more than 1.3 billion, the demand for dairy products is quite high. Fueled by an enormous dairy industry, the yogurt market is experiencing a significant change in consumption patterns. Different types of yogurt, such as Greek yogurt, plant-based/non-dairy yogurt have emerged in the Indian market and an increasing number of populations are consuming them. The yogurt market is still dominated by small local shops (kiranas) in the unorganized sector. However, the potential for hypermarkets/supermarkets is bullish and heavy investments are expected in the country in the next few years.
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However, despite being deep-rooted as the staple consumable, the consumption of yogurt in the country is exceptionally low and far behind the average consumption in most mature markets. When compared to such high consumption markets as Germany (with an annual consumption of 24 kg), France (25 kg), and the Netherlands (23 kg), the per capita consumption in India is a mere 2.3 kg/year. Similarly, the per capita consumption of the packaged, store-purchased range is a meager 300 grams, and this too is heavily skewed toward the urban part of the country with 1 kg/year and is nearly zero in rural India.
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Indian Yogurt Industry Market Segmentation
By Product Type
By Distribution Channel
- Convenience Stores
- Online Stores
- Amul (Gujarat Cooperative Milk Marketing Federation, Ltd.)
- Britannia Industries, Ltd.
- Cocoberry Retail Pvt. Ltd.
- Danone S.A.
- Mother Dairy Fruit & Vegetable Pvt. Ltd.
- Nestle S.A.
- Parag Milk Foods, Ltd.
- Red Mango FC, LLC
- Veganarke Enteprises Pvt. Ltd.
- Yakult Honsha Co., Ltd.
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