Customer Experience Management (CEM) market is expected to register significant growth over the forecast period. CEM focuses on creating a differentiated experience at various touchpoints that the customer chooses to interact with the company. The growing traction of cloud-based customer experience management among various companies has surged the growth of customer experience management market.
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The key factor propelling the growth of the CEM market is the increasing focus of various organizations to retain their customers by providing enhanced customer experience across various channels. Customer experience management enables the organizations to strengthen brand presence, increase customer loyalty and reduce customer churn, thus, resulting in the market growth of the market.
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Global Customer Experience Management Market Segmentation
- On-Premise Deployment
- On-Demand Deployment
- Telecom & IT
- Energy and utilities
- Other (Retail)
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Rest of the World
- Adobe System, Inc.
- Avaya, Inc.
- CA Technologies, Inc.
- Clarabridge, Inc.
- Freshworks, Inc.
- Genesys Telecommunications Laboratories, Inc.
- IBM Corp.
- Medallia, Inc.
- NICE Systems, Inc.
- Nokia Corp.
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