Application to Person or A2P is an emerging messaging form of telecommunications. A2P is also known as enterprise or business SMS. A2P SMS offers updates related to authorized info (secure info), notifications, transactions, reminders, promotions, alerts, search and enquiry without any monetary deductions. It is a gainful communication tool for end-users to boost their customer base, lower implementation costs, reduce operation costs, reach billions of customers, and improve the brand visibility in customer landscape.
According to study, “Asia Pacific A2P SMS Market-By Services (Transactional & Promotional), By Verticals (BFSI, Retail, IT & Telecom, Transport, Media & Entertainment, Healthcare, Government, Utilities & Logistics, Education), By Countries-Drivers, Opportunities, Trends, and Forecasts, 2016-2022” the key companies currently operating in the Asia-Pacific A2P SMS market are Vodafone Group, MBlox, Wegus Infotech, SK Telecom Co Ltd, Tyntec, Bharti Airtel Ltd, Infobip, CLX Communications, Genesys Telecommunications, China Unicom Ltd, 3Cinteractive, mGage, Singapore Telecommunications Ltd, Silverstreet BV, Vibes Media, Syniverse Technologies LLC, SAP SE, Tanla Solutions Ltd, SO Mobile, Nexmo Co. Ltd., AMD Telecom S.A., Forty Two Telecom AB, Soprano, Orange Business Services, Wavecell, TATA Communications Ltd, RouteSMS Solutions Ltd.
Based on services, Asia-Pacific A2P SMS market is segmented into promotional services and transactional services. Promotional services include pushed content services, promotional campaigns and inquiry & search services. Transactional services include interactive services and customer relationship management (CRM). Interactive services are One Time Password (OTP) interactive services, Unstructured Supplementary Service Data (USSD) and Two Factor Authentication (2FA). The transactional services extensively getting adopted in enterprises as a result of the increase in different business activities (online purchase & mobile banking or net banking etc.) via mobile phones. Based on verticals, market is defined as retail, transport, telecom, utilities, entertainment and BFSI. In addition, based on countries, market is segmented into developing and developed countries. The key developing countries adding to major market includes India, Vietnam, China, Philippines, Malaysia, Thailand, and Indonesia. The developed countries include ANZ, Singapore, Japan, and South Korea. China is the foremost country for this market growth followed by Japan & India.
The Asia-Pacific A2P SMS is primarily driven by rising demand for A2P SMS platform in enterprise sector, followed by increasing demand for mobile application (mobile banking, mobile payment, mobile health & e-commerce), increase in mobile subscriber base, rising population and no need of internet. Apart from advantages, some of the restraints are changing customer lifestyle, lack of infrastructure, growing business models and government regulatory. Additionally, some of the key opportunities are increasing adoption of smart technologies, A2P SMS platform is enterprise business strategy and business opportunities in South-East Asian countries.
It is anticipated that the Asia-Pacific A2P SMS market to grow at a CAGR of 6.3% during 2016-2022 to cumulative US $26.31 billion by 2022. In the forecast period it is expected that the Asia Pacific region to grow at a faster rate owing to the mounting mobile subscriber base (feature to smart-phone), internet user base, population, and emerging Internet of Things (IoT) technologies for instance connected cars, identity verification, smart home, and mobile commerce. In addition, the adoption & penetration of the A2P SMS technology are anticipated to support the market growth over the forecast period.
For more information, refer to below link:-
Ankur Gupta, Head Marketing & Communications