According to the latest report by IMARC Group, titled “Indian Biodegradable Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024,” the Indian biodegradable sanitary napkin market is currently exhibiting healthy growth. Also known as menstrual pads, sanitary napkins are disposable, absorbent pads that are worn by women to absorb uterine flow during menstruation. They are eco-friendly and comfortable and prevent diseases, such as fungal infection, reproductive tract infection and urinary infection, which can be caused due to poor menstrual hygiene. At present, owing to the rising environmental concerns, the popularity of biodegradable sanitary napkins is increasing in India.
The growing awareness among women about personal hygiene represents one of the key factors driving the biodegradable sanitary napkin market growth in India. Apart from this, the industry is also influenced by favorable initiatives undertaken by both government and private entities. For instance, in 2019, Ujjwala Sanitary Napkin was launched by the oil marketing companies in the state of Odisha to promote menstrual hygiene and create employment opportunities for women. These pads are made from virgin wood pulp sheet, non-woven white sheet and a gel sheet, which are biodegradable and leave a minimal carbon footprint. Furthermore, governments of numerous states, along with social entrepreneurs and NGOs, are introducing cost-effective and subsidized biodegradable sanitary napkins, which is anticipated to fuel the market growth in the upcoming years.
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Insights on Market Segmentation:
Breakup by Material Type
3. Banana Fibre
Breakup by Distribution Channel
1. Online Channels
2. Offline Channels
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Breakup by Region
4. Tamil Nadu
The competitive landscape of the market has also been analyzed in the report with some of the major players operating in the market being Carmesi, Saathi, Heyday, Anandi and Sakhi.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.