Facebook: Reach, Content, Lives and chatbot

People never had as much information as they do today, but they also never had so little time to consume it all. The posts on Facebook pages are delivered to 1 to 4% of those who follow them, so it is essential that the page has relevant content, which provides learning, information or entertainment and that topics that are evident at the moment are addressed, as this is the probability to arouse the person's interest and interaction with the post will be greater. It is not necessary to publish so much but to publish well.

Speaking of interaction, it is very important that it is always stimulated, because the greater it is, the greater the reach of the post since Facebook will “interpret” that content is relevant and will deliver it to more people.

Must Read: How to increase Organic Traffic with Facebook?

When we talk about content, it is extremely important that the page makes use of videos and lives (live video streams). Amazingly, people watch 3 times more live videos than ordinary videos and commented up to 10 times more on the first option ( lives ) than on the second (recorded videos). It is recommended by Facebook that their lives last at least 10 minutes to allow time for people to interact.

Just like the posts, the more interaction, the more the life will be delivered, so the simple fact of asking who is watching the video from where and if they are able to hear well will help to have greater relevance in the live video if there are enough people responding. Another advantage of live video is that, depending on the person's Facebook configuration, they will receive a notification when the page they are following starts a live stream.

Chatbot on Facebook Messenger

The chatbot ( chat = conversation, bot = robot) is a robot that performs dialogues with users who interact with Messenger on the company page. It assists in the agility of SAC, optimizes processes and automates service, aiming to serve the user with agility.

There are tools and plugins that are already available to develop the bot for your chat. In practice, parameterization takes place in creating a kind of FAQ (acronym in English that refers to Frequently Asked Questions), to interact with the user, directing him in a funnel (through interactions), making it easier for the company to understand of the user's profile, as well as their interest and purpose in the interaction.

One of the best ways to use chatbots is to develop the language of interactions in a friendly way (many bots are parameterized with “cool” language, almost impersonating a person), according to their audience, creating involvement with the other person hand, further fueling her interest in interacting with her robot.