Global Sports Drink Market, Trends, CAGR Status, Market Growth, Analysis and Forecast (2020 - 2023)

Sports Drink Market (2020 – 2023) report provides the newest industry data and industry future trends, allowing you to identify the products and end users driving Revenue growth and profitability. The Sports Drink market report lists the leading competitors and provides the insights strategic industry Analysis of the key factors influencing the market.

Sports Drink Market report is anticipated to register a CAGR of 8.6% over a five years forecast period (2020 – 2023).”

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List of Major Key players operating in the Global Sports Drink Market are –

  • Abbott Nurition Co.
  • AJE Group
  • Arizona Beverage Company
  • Artico Beverage Company International Inc.
  • Britivic PLC
  • Coca Cola
  • D angelo
  • Extreme Drinks Co.
  • Fraser & Neave Holding BHD
  • GlaxoSmithKline Plc.
  • Living Essentials
  • Monster Beverage
  • PepsiCo.

Sports Drink Market Insights

The global market for sports drink is expected to be 28.05 billion in 2017 and is projected to register a CAGR of 8.6%, during the forecast period. Sports drinks are the beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before or after training or competition.

Market Dynamics

Sports drinks are gaining popularity amongst the individuals and athletes who are involved in the vigorous physical activity. Millennial generation, drive the sports drink market exponentially due to the keen interest in sports, inclination towards fitness, more buying capacity, and willingness to pay for health products. The marketers are targeting different age groups, like teenagers and young adults. The innovation of new flavors with added health benefits is a major driving factor of the sports drink market. Sugar-free and light drinks are the experimental market to attract the female consumers. The changing lifestyle is another major factor that is encouraging people to adopt healthy drink habits. This is also driving the demand for sports nutrition products including the sports drinks, such as protein drinks, herbal drinks, and non-protein drinks. The shift in the consumer trend is also encouraging the sports drink manufacturers to evolve new products that can suffice people to attain their health goals faster.

The growing inclination of people towards physical fitness, the number of health clubs and fitness centers has come up in the recent past. The fitness centers and health clubs have projected a CAGR of 7.4%. The growth of these establishments is one of the growth drivers for the sports drinks market. It is expected to provide further opportunities to the manufacturers.

Advertising also plays a vital role due to which boys have captured the sports drink market with nearly 45% and girls have about 32% share in the global scenario. However, the inclination of the market towards organic and natural products due to lesser side effects associated with them is hindering the growth of the industry. The increasing demand of sports drinks with natural sweeteners is expected to provide growth opportunity to the sports drinks manufacturers.

Market Segmentation

The market segmentation of sports drinks is segmented into isotonic, hypotonic & hypertonic, which are categorized for the higher or lower concentrations similar to the human body. Among the various product types, the isotonic segment held the largest share in the global sports drinks market in 2015. The market segmentation based on the packaging styles contains cans, bottles, cartons, in which bottles for sports drink is the market leader.

Regional Analysis

The largest share in the global sports drink market was of North America with over 37%, which is followed by Asia-Pacific with over 30%. North America is one of the leading markets due to the increasing trend of athleticism, rising concern for health, and shift in dietary patterns due to changing lifestyles. The developed countries, such as the U.S. and countries in Europe are the major markets for sports drinks products, due to their high disposable incomes, however, the emerging economies in Asia-Pacific are expected to be major growth drivers for the market. Countries, such as China, Brazil, India, and Japan have huge potential for sports drink market due to the higher number of young population, health awareness, and increasing disposable income.

Key Developments

• October 2017 – PepsiCo attempted to diversify its beverage portfolio with the addition of less sugary drinks into their latest product line
• March 2016 – Abott Nutrition Co. added a newly tailored energy drink called Ensure Enlive aimed at consumers 50 or older

Competitive Analysis


The market is dominated by two big beverage brands PepsiCo and Coca-Cola. PowerAde and Gatorade of Coca-Cola and PepsiCo respectively are the major names with various products available in the market.

Reasons to Purchase this Report

• Analyzing outlook of the market with the recent trends and Porters five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information,

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Scope of the Report:

The report analyses Sports Drink market, which includes –

  • Analysis of the growth of Sports Drink market in global and regional level including Asia-Pacific, Americas, and EMEA.
  • The report provides Sports Drink market analysis for key countries including the US, Canada, Chile, China, India, Japan, the UK, Germany, France, and Italy.
  • The report offers country level Sports Drink market volume and value by end-user segment for the period 2012-2023.
  • Qualitative analysis of key market drivers and restraints, and analysis of their impacts on Sports Drink market are discussed.
  • The report provides competitive landscape at country level for the year 2020. It also covers key policies and initiatives, key deals, and key upcoming projects.

Highlighted points of Sports Drink Market Report:

  • Varying dynamics of the Sports Drink industry.
  • Prospective changes in sales volumes and worldwide share growth in upcoming years (2020-2023).
  • Sports Drink market report recognizes the key drivers of growth and challenges of the key industry players.
  • Competitors profiles along with product description, overview, and business data.
  • A complete analysis of market risks, opportunities, limitations, and growth of the market.
  • Market driving and restraining factors.
  • Delivers information on the historical and current market size and the future potential of the market.
  • Sports Drink market report provides a comprehensive analysis of the market with respect to market dynamics, competitive analysis, and upcoming trends of the market.

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Reasons to Purchase Sports Drink Market Report:

  • The report analyses how stringent emission control norms will drive the global Sports Drink market.
  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis.
  • Study on the product type that is expected to dominate the market.
  • Study on the regions that are expected to witness the fastest growth during the forecast period.
  • Identify the latest developments, market shares and strategies employed by the major Sports Drink market players.
  • 3 months’ analyst support along with the Market Estimate sheet (in excel).

In this study, the years considered to estimate the market size of Sports Drink:

History Year: 2013-2017
Base Year: 2017
Estimated Year: 2020
Forecast Year 2020 to 2023

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