Mattress Market South Africa, Mattress Market in South Africa- Ken Research

“The mattress market offers products in various sizes, types and at various price points thus, catering to wider consumer needs.”

Analysts at Ken Research in their latest publication South Africa Mattress Market Outlook To 2023 – By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape and Others), By Type of Distribution Channel (Retail and Direct Sales), and  By Organized and Unorganized” believe that focusing on export opportunities, expand into bed-in-a-box model, investment into the hybrid mattress the segment, improve after-sales services, promote omnichannel marketing, improve online retailing are some of the factors that will drive the market demand in the near future. The market is expected to register a positive 5-year CAGR of 5.1% in terms of revenue and 3.7% in terms of sales volume during the forecast period of 2019–2023.

Increased number of Households and Nuclear Family: The retail channel accounts for the majority of the total sales volume of mattresses in South Africa during 2018 and is majorly directed towards home users. In accordance with the SACS (South Africa Community Survey) 2018, the number of formal dwellings has increased from 65.1% to 81.1% between 1996 and 2018. The average household size in South Africa was observed to reduce from 4.5 to 3.3 thus, resulting in increasing nuclear families which are driving the demand for mattresses in the country. Household growth has outpaced population growth. The number of households has risen by 2.4% per annum over the same period, a growth of 48.9% over the period while the population has grown by 1.3% per year over the period 2002-2018.

Customizable mattresses in South Africa is basically driven by more convenience level, overall sleep quality, growing demand for interior designing and other sleep-related factors. These mattresses are structurally modified to conform to consumer physical needs keeping in mind their height, weight, age, body shape and others are made available by mattress companies. The mattresses are customized in accordance with consumer expectations, therefore allowing one mattress to have different color tones, size, design, and layers. The technologies used in foreign countries to produce mattresses in order to meet quality standards are gaining popularity in South Africa thus, leading to high imports of customized mattresses from major countries.

Growing awareness of sleep health is causing South Africans to spend an enormous amount on a mattress purchase. There are a number of players in the market ranging from mass segment mattresses to the premium luxury segment. The players operating in the premium segment are Simmons, Sealy, KingKoil, Cloud nine and Slumberland, and others. The Maestro mattresses range from ZAR 180,000-350,000 and is one of the most expensive and prominent brands within South Africa. The Maestro mattress is assembled by hand in Switzerland and is imported into South Africa. It is filled with materials such as blond horsehair, alpaca wool, camel wool, and others. The customer can have the mattress customized as per his/her wish. Apart from that, multiple foam and latex mattresses are also imported into South Africa.

Increasing Number of Hotel Rooms: The South African tourism industry is one of the contributors to the country’s GDP and is one of the primary reasons as to why the government is pushing tourism. The total number of hotel rooms within South Africa was observed to increase from 81,200 in 2013 to 81,700 during 2018 and is further forecasted to grow in the near future.

Key Segments Covered:-

Size of Mattresses

King Size and Super King Size

Queen Size

Double Size

Single and Three Quarter

Type of Mattresses


Pocket Spring

Bonell Spring

Offset Spring

Foam and Latex

Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and rubber mattress)




Western Cape

Kwazulu Natal

Free State

Eastern Cape

Others (Garden Route, Greater Kruger Region and Madikwe & the North)

Distribution Channel

Retail Sales

Direct Sales

Hotels, Resorts and Residential Sector


Market Structure

Organized Sector




Unorganized Sector

Key Target Audience

Mattress Raw Material Producers

Mattress Manufacturers, Importer and Trader


Distributors / Retailers / Stockiest

Mattress Specialist Retailers

Mattress Internet Retailers

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019-2023

Companies Covered in South Africa Mattress Market:-

Bravo Group

KAP Holdings Limited


Cloud 9


Dynamic Holdings




Kooi, Quality


Truform Bedding



South Africa Mattress Export

South Africa Mattress Import

South Africa Mattress Sales Growth Market

South Africa Single Size Mattress market

South Africa Viva bedding Mattress Market

Strandfoam mattress South Africa

Superking Size Mattress South Africa

Offset Spring Mattress Sales South Africa

Premium Luxury Mattress Market South Africa

Queen Size Mattress South Africa

Restonic Mattress Market South Africa

Sealy mattress Market South Africa

Cloud nine mattresses South Africa

Double Size Mattress South Africa

Edblo mattress Market South Africa

For More Information On The Research Report, Refer To Below Link:-

South Africa Mattress Market Outlook

Related Reports:-

Australia Mattress Market Outlook to 2023 - By Size (King, Queen, Double, Single), By Type (spring – Pocket and Inner Spring, Foam & Latex and Others), By Distribution Channel (Retail and Direct), By Price (Mass, Economy and Premium), By Organized and Unorganized Segment

Malaysia Mattress Market Outlook for 2022 - By Mattress (Spring, Foam, Pocket Spring, Latex, and Fibre Mattress); By Residential and Institutional Users; By Size (King, Queen, Single Bed, and Custom)

Indonesia Mattress Market by Type (Spring, Latex, Hybrid, Foam), Size (King, Queen, Single Size), by End Users (Residential, Non Residential) and Region - Outlook to 2021

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Ken Research
Ankur Gupta, Head Marketing & Communications