How Is The Competitive Landscape Of Online Retail Market In Taiwan?
The Taiwan Online Retail Market is moderately fragmented in nature as the top ten players of the market capture ~% of the market share for the year 2018. The increasing number of retail websites and apps with growing demand of personalization in the country has led to the intense competition among the top players. Major players operating in the online retail market in Taiwan include Momoshop, Fubon Group, Yahoo!, Sea Ltd., President Chain Store Corp., Apple, Mega Co. Ltd., Eastern Media International Corp., Viva Shopping network, PChome, eBay Co. Ltd., Rakuten Inc. and others. Some of the major parameters on the basis of which the online retail companies compete in Taiwan include number of product categories, unique visitors’ traffic, operating model, logistics and major brands of the company.
Future Outlook and Projections for Taiwan Online Retail Market
Taiwan online retail market is anticipated to increase from TWD ~ million in 2018 to TWD ~ million by the year ending 2023 in terms of gross merchandise value at a CAGR of ~ % during the period 2018-2023E owing to growth in internet and smart phone penetration, increasing urban population, rapid technological development, rising investment, increasing number of social media users, growth. in the retail websites and applications in Taiwan. Growing demand for personalization coupled with increasing online shoppers will drive the growth of online retail market in the near future in Taiwan.
How Is the Taiwan Online Travel Market Positioned?
The online travel industry in Taiwan was observed to grow in the past five years recording a CAGR of ~% in terms of gross transaction value during the review period 2013-2018 owing to the increasing number of travel websites and apps, availability of attractive holiday packages, growing fast and secure online payment services and rising inbound and outbound trips in the country. The market is growing in Taiwan owing to the well-developed digital infrastructure of the country, high smart phone penetration, increasing number of social media users and growing visitor’s expenditure in the country.
Online Travel market of Taiwan is not akin to the offline travel market in the country. For a long time, the country has used ticket booking counters for the purpose of travelling rather than booking it through online channels. Tourism provides a significant contribution to the Taiwan economy bringing jobs and exports. Moreover, Taiwan has huge potential to make the country a strong destination for tourism. It is safe and inexpensive, and combines extensive natural beauty and a mix of cultural and outdoor activities with proximity to major neighbouring markets.
Key Segments Covered: –
Online Retail Market
By Product Category Type (Apparel and Footwear, Consumer Electronics, Media Products, Beauty and Personal Care, Consumer Appliances, Consumer Health, Personal Accessories, and Eyewear, Food and Drink, Homewares and Home Furnishings, Traditional Toys and Games, Pet Care, Home Improvement & Gardening, Video Games Hardware, Home Care and Other Internet Retailing)
By Type of Device (Mobile and Desktop)
By Gender (Female and Male)
Online Travel Market
By Categories (Intermediary Online Sales and Direct Online Sales)
By Type of Device (Desktop Travel Sales and Mobile Travel Sales)
By Intermediary Online Sales (OTA Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents)
By Intermediaries Corporate Business Online Sales and Intermediaries Leisure Online Sales
By Direct Online Sales to Residents (Airlines Direct Online Sales, Lodging Direct Online Sales, Car Rental Online Sales, and Other Transport Direct Online Sales)
By Intermediary Corporate Business Online Sales (Air Online Sales Only, Lodging Online Sales Only, Car Rental Online Sales Only, Transport Online Sales Only and Other Online Sales Only)
By Intermediary Leisure Online Sales (Package Holidays Online Sales Only, Air Online Sales Only, Lodging Online Sales Only, Cruise Online Sales Only, Car Rental Online Sales Only, Other Transport Online Sales Only and Other Online Sales Only)
Snapshot on Online Payment Gateways Market
Key Target Audience
Online Retail Companies
Third-Party Websites of Online Retail
Online Travel Companies
Online Payment Gateway Platforms
Private Equity and Venture Capitalist Firms
Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2018-2023E
Taiwan Online Retail Market:
Momoshop (Fubon Group)
Sea Ltd. (Shopee)
President Chain Store Corp
Eastern Media International Corp
A.S. Watson Retail (HK) Ltd.
Far Eastern Department Stores Ltd
Taiwan Online Travel Market:
Lion Travel Service Co. Ltd.
Cola Tours Group
Ez Travel Co. Ltd.
South East Travel Service Co. Ltd.
Agoda Co. Pte Ltd.
Taiwan Payment Gateway Market:
Key Topics Covered in the Report: –
Internet Retailing in Taiwan
Internet Travel Booking in Taiwan
Major Payment Gateway Platform Taiwan
Major Payment Gateway Platform Taiwan
Major Players in Taiwan Online Retail Market
Major Shopping Websites in Taiwan
Online Payment Gateway Taiwan
Payment Service Providers Taiwan
Taiwan Corporate Travel Booking
Taiwan Leisure Travel Bookings
Taiwan Online Travel Agencies
Taiwan Online Travel Market
Major Travel Booking Sites Taiwan
For More Information on the Research Report, refer to below links: –
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Ankur Gupta, Head Marketing & Communications