Mobile games have incredible potential due to the vast penetration smartphones and other personal electronic devices across the globe. The global mobile gaming market is growing at a truly significant pace during the forecast period from 2018 to 2023. The growth of the market, along with various facts and figures have been recorded in Market Research Futures latest report on the subject.
Smartphones, tablets, and other personal devices have been adopted at an astonishing pace which has created opportunities for the mobile gaming market. Smartphone technology has been developing rapidly and increasingly having high performance capabilities along with increased storage capabilities which make mobile gaming a highly lucrative market. Smartphones are increasingly enabled with powerful graphics which allows a better gaming experience , thus driving the market. Moreover, the advent of 5G and the present high-speed internet capabilities combined with the widespread adoption of cloud technology has increased accessibility to high-quality gaming experiences.
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Presently, the market is challenged by dynamic consumer requirements. In a global environment where display themes are often easily managed to fit preferences, mobile games fall short as they are often developed with particular themes. Several prominent market players for console gaming are making an effort to establish themselves in the mobile gaming market, thus making the market highly competitive. Moreover, the high competition in the market has affected the quality of many games as they are often produced in rushed timelines in an effort to reach consumers first. Development of emerging internet and wireless technologies will likely present the market with a number of opportunities in the coming years. Increasingly the mobile gaming market is witnessing console quality games and use of wearable devices for gaming. Integration with VR and AR technology, as well as the availability of several wearable devices for smartphones are increasing the quality of mobile gaming.
Notable market participants that have been included in MRFR’s competitive analysis of the global Mobile Gaming Market are Electronic Arts Inc., NetEase, Activision Blizzard, Inc., Niantic, MocoSpace, Glu Mobile Inc., Sony Corporation, Apple, Inc., Gameloft SE, Ubisoft Entertainment SA, King Digital Entertainment, Google, Inc., Playrix, Tencent Holdings Ltd., Nintendo Co. Ltd., Rovio, Netmarble, Jam City, Machine Zone, Miniclip, and Supercell.
MRFR's segmental analysis of the global Mobile Games Market has been performed on the basis of type, device, platform, and region. Types of mobile games include strategy & brain, action/adventure, casino, sport, role-playing, and others. Devices used for running mobile games include tablets, smartphones, PDAs, and others. Platforms on which mobile games are made available are largely segmented into Android, Windows, and iOS.
The global mobile games market is divided by region to include North America, Europe, Asia Pacific and the Rest of the World.
North America dominates the market as the region includes well-developed economies such as the U.S and Canda where there has been an early and widespread adoption of smartphones. The region is globally recognized as a leader in the advancement of technologies and has a high concentration of noted market players. High investments in cloud and wireless technologies are expected to augment mobile gaming market growth over the forecast period.
The Asia Pacific market is expected to grow at a significant pace due to the presence of a large consumer population. The increasing adoption of smartphones and tablets in the region has significantly impacted the mobile gaming market. Emerging markets such as China, India, and South Korea are expected are witnessing increasing digitalization and adoption of advanced technologies such as cloud computing. Improving game development in the region and an increasing focus on creating a high-quality multi-player experience is expected to influence growth in the APAC mobile gaming market.
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