White goods are large home appliances such as stoves (British: cookers), refrigerators, freezers, washing machines, tumble driers, dishwashers, and air conditioners. They are large electrical goods for the house which were traditionally available only in white. Even though you can purchase them today in a wide range of different colors, they continue being called white goods.
Major appliances – consumer durables made of enamel-coated sheet steel – are the same as white goods.
Some of the major players operating in this market are Whirlpool Corporation, Johnson Controls, IFB Industries, Samsung, LG Electronics, Panasonic Corporation, Symphony Limited, Blue Star Limited, ARÇELİK A.Ş., Godrej & Boyce Mfg. Co. Ltd., AB Electrolux, Hitachi, Ltd., Sharp Corporation, Haier Inc., Midea Group, Siemens, TCL Corporation, Mitsubishi Electric Corporation, Robert Bosch GMBH, The MiddleBy Corporation and among others.
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Durable goods and the Internet of things
White goods are slowly becoming inter-networked – collecting and exchanging data through the Internet. Most brown and white goods, as well as many small appliances, are expected to soon become part of the Internet of things – a global infrastructure for the information society, enabling the physical and virtual interconnecting of things.
Put simply, soon our homes will be full of smart devices, with Internet connections. The hardware in these devices will allow for communication with other appliances, automation, and more functionality.
Segmentation: Global White Goods Market
· By Type (Cleaning Equipment, Preservation & Cooking Equipment, Heating & Cooling Equipment, Sewing Machines and Others),
· By End-User (Household, Drycleaners & Cleaning Agencies, Hospitality Industry, Hospitals & Clinics and Others),
· Geography (North America, Europe, Asia-Pacific, Europe, South America, Middle East and Africa)