8 SEO Checkpoints For Your Portfolio Website | DigitalOye

Having your blog is one of the most significant ways to display your skills and creativity in the industry. But just creating content and posting it on your blog is not enough, you need to make sure that people find your blog, too - especially if you are looking for freelancing opportunities.

Now the question is - How to make your portfolio blog visible to your potential audience?

In this article, we will discuss essential SEO checkpoints to help you position on the first page of the search engine results pages (SERPs).

Here's everything that we will cover -

  1. Website domain and hosting
  2. Content creation
  3. Permalinks
  4. Categories and tags
  5. Image optimization
  6. Internal links and backlinks
  7. SEO plugins
  8. Social Media

Let's begin!

Make your portfolio website visible to your target prospects.

Website domain and hosting

Starting a blog is not a difficult task today - there are many blogging platforms (free and premium). As tempting as the free blogging platforms are, there are several limitations to them- they limit your reach on the search engines. Therefore, the best practice is to pay a little fee and upgrade to a custom URL - this will make your website more search engine friendly.

While finalizing your domain name, here are a few things to keep in mind - 

  • Keep them short and crisp.
  • Refrain from using any number or unique character
  • Try to infuse relevant keywords in the URL

Note that the keywords you use in your URL must match your website's content theme, or else you might be penalized from Google. 

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Where you host your portfolio blog also has implications. There are three hosting options - subfolder, subdomain, and separate domain. The first two are popular choices for hosting as they garner better SEO results.

Content creation

One thing that every content creator must know is that Google strictly frowns upon duplicate and plagiarized content across the web. You must stick to writing fresh pieces of content. One tip is to write relevant content based on the trends in your niche. You can check out what's trending on the search engine and in your niche with the help of Google Trends - It analyzes the conversations that are happening around the web on specific keywords.

Don't forget to insert relevant keywords in your content to help Google better understand what your content is about and match it to relevant search queries. However, don't go on stuffing too many keywords unnecessarily or Google ill penalize you under 'black hat' techniques.

Conduct an in-depth keyword analysis to list down primary and secondary keywords that are relevant to your niche. Carefully insert them in your articles to help them show up in the search results.

Generally, you should add a keyword in your blog title, subheadings, page URL, and towards the end of your article/blog post.


Permalinks are the URLs that you create for specifying your every blog article. Once you publish new content on your portfolio website, you can edit its URL by going back to the CMS to make it more searchable and rankable.

As a best SEO practice, try and keep your URLs short, which is only possible when your article title is short.

Categories and tags

You might not have enough content on your portfolio website currently. But as you continue to publish new pieces of content on your website, you will need to categorize content, making it easier for the search engines to crawl your website's pages. This practice will boost your page's performance in the SERPs.

Another benefit of categorizing and using appropriate tags for your every blog post is that it makes it easier for your site visitors to find the content, and likely keep them on your site for longer.

Image optimization

If yours is a portfolio website, I am sure that images might play a crucial role in making your site visually attractive, appealing, and reliable. However, visual appeal is not the only thing that images help you with. If you optimize your images correctly, it can also help you show up in Google Image Search.

As an SEO practice, you should title your image file with relevant keywords (not the title of your blog post). Also, don't forget to add an excellent crisp description of the image in the 'Alt Text' box. By adding an alt description of your image, you make sure that in case the search engines are unable to display the image, they can display what the image content is about.

6. Internal links and backlinks

Linking is a crucial part of every SEO strategy. By linking your content pieces and articles properly within your domain helps the search engines to crawl your website quickly and better rank the pages. This way, you improve your chances of keeping the visitors onsite for a longer time.

Backlinks are another crucial element of SEO. When you receive links back to your site from other high authority, third-party websites, they act as a token of a vote for the authenticity of the content - signaling the search engines to rank your site or content piece higher in the search.

However, don't indulge in 'black hat' practices like purchasing backlinks in bulk, or else Google will quickly penalize you. Instead, try to build a good rapport with relevant third-party websites and ask for backlinks genuinely.

SEO plugins

Once you make your portfolio website live, you will find thousands of different plugins in your CMS software that you can use to add new features to your site. If you have your portfolio website hosted on WordPress, you can install the Yoast SEO plugin. This is one of the most popular SEO plugins that makes it easy for executing several on-page and off-page SEO practices.

Social Media

Make good use of popular social media platforms like LinkedIn, Twitter, Facebook, and Instagram to promote your content to drive back relevant traffic back to your portfolio website. This way, you improve not only your website views but also your SEO rankings.

Twitter recently announced that your tweets will now begin to show up in the search results. This said, be mindful of the words and keywords you use in your social media posts. Don't go on stuffing keywords in every social media post, or you will lose your online traction.

Wrapping up!

Before hitting that publish button, make sure to take a quick look over every SEO step to make sure that your portfolio content is optimized correctly for the search engine results.

While these are easy SEO steps that you can take up on your own, but if you're facing fierce competition in your niche area, you might want to take professional help by Best SEO Services in Noida provider that can take up the SEO work for you and optimize every aspect of your portfolio website to make it visible to your prospect clients or hiring managers.