The global LTE and 5G broadcast market size is expected to reach USD 1,064.91 million by 2027 according to a new study by Polaris Market Research. The report “LTE and 5G Broadcast Market Share, Size, Trends, Industry Analysis Report, by Technology (LTE Broadcast, 5G Broadcast); By End Use (Video on demand (VOD), Stadiums, Mobile TV, E-Newspapers and E-Magazines, Radio, Emergency Alerts, Data Feeds and Notifications, Connected Cars, Last Mile CDN, Fixed LTE Quadruple Play); By Regions; Segment Forecast, 2020-2027” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Long-Term Evolution (LTE) refers to a key standard that is being used for high-speed wireless communication through the data terminals and mobile devices such as smart phones, tablets, Kindle, etc. LTE offers internet services based on Global System for Mobile Communications (GSM), Universal Mobile Telecommunications System (UMTS), Enhanced Data rates for GSM Evolution (EDGE), and High Speed Packet Access (HSPA) technologies. LTE boosts the speed and capacity by deploying a varied radio interface along with the improvements of the core network.
5G broadcast refers to the advanced wireless technology that is capable of improving the overall mobile experience of the consumers while offering them with limitless data consumption capabilities. The advent of 3rd Generation Partnership Project (3GPP) has improved 5G broadcast services Release 14 and the subsequent release 15 are the latest versions of the 3GPP services that are known as Further Enhanced Multimedia Broadcast Multicast Service (FeMBMS)
5G broadcast is also known as the Enhanced Television services (EnTV) which is primarily invented to enable seamless delivery of digital television over the presently used mobile networks. 5G services is the need of the hour for businesses and individuals worldwide and the consumers, mobile operators, content providers and broadcasters need the 5G services through the existing mobile networks.
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The prominent factors favoring the LTE and 5G broadcast market growth include rising smartphone penetration and growing base of LTE mobile subscribers coupled with increasing demand for high speed mobile devices data services and ever expanding video traffic. In addition, the increasing need for minimizing the congestion in network capacity also contributes to global market growth. According to the ABC News March 2020 publication, there’s extensive network congestion in Australia mainly due to the increasing number of people who are working from home owing to the COVID-19 pandemic. This has boosted the demand for a wider bandwidth mobile network such as LTE and 5G broadcast so as to minimize the network congestion.
5G broadcast enables consumers to use limitless data while also enhance their overall mobile device usage experience as against the traditional 4G LTE broadcast. The FeMBMS standard offers a complete band of high-power high-tower (HPHT) advanced applications through the use of downlink mode. The content providers and television broadcasters have significant opportunity to increase their customer reach by using 5G broadcast since this technology enables them to proactively and directly address the mobile devices. The rising demand for premium video content by the consumers including, live broadcast of a sports event is expected to fuel the 5G broadcast demand.
Market participants such as AT&T, Athonet, Cisco, Enensys Technologies, Ericsson, Expway, Huawei, Intel, KDDI, KT, NEC, Netgear, Nokia, Qualcomm, Samsung Electronics, SK Telecom, Telstra, T-Mobile, Verizon Wireless, and ZTE are some of the key players that are currently operational in the global market.
The players in the market are primarily focused on product innovation & development as well as acquisitions to improve upon their product portfolio as well as boost their geographical presence. For instance, in December 2019, Videotron has partnered with Samsung Electronics to deploy 5G radio access and LTE Advanced technologies all across Canada. This strategy enables Videotron to boost the implementation of its advanced high-speed network. In addition, in February 2020, U.S. Cellular has purchased 5G driven New Radio (NR) technology from Samsung Electronics that has enabled U.S. Cellular to implement highly advanced outdoor and indoor internet connectivity services.