July 6, 2023

Motion Design White Paper

Attracting new investors

A business is only successful when its product evokes an emotional response in customers. But how to effectively tell about your services to the maximum number of people? Is there a way to make the buyer "listen" to you to the end?

Yes, it's for placing a promotional video on your website on the main page. After all, this is the age of fast information. The client enters the site, starts reading one paragraph, another and gets tired of it, not having read all the important points of the project. This is how you lose the majority of customers who buy with their eyes.


Now nft and 3d video are trending, people like graphics and various content in 3d. You look at ads from Google, Apple,Netflix, Samsung - they all use juicy 3D videos to surprise the viewer every time. In New York, you can only see 3D advertisements on billboards. People go to the cinema to watch movies with the introduction of 3D graphics. Ordinary businesses do not delve into this issue image and remain average or fall apart.

First of all, 3D advertising is a powerful tool that can help a business stand out in a crowded market. A lot of information is published daily about the benefits of blockchain and digital assets. Now, when a lot of active people began to appear on the cryptocurrency market, and, perhaps, they are starting to think about how to increase their capital. Therefore, an explanatory video is ideal for this industry. Especially when you find it difficult to explain complex and highly specialized concepts to non-technical clients.

If you can answer people's questions in instructional videos, you can surely program them into a call to action. As with any particular topic, an animated video is an effective solution( educating, selling or using it on website/social media/ investor presentations or offline at conference booths just for fun.)

1) Used to advertise on Twitter
https://twitter.com/Injective_/status/1678406037093613570

2) Used on Instagram
https://www.instagram.com/p/CVQhc-5lPXx/?igshid=YmMyMTA2M2Y%3D
3) On the site:
https://app.dexfinance.com/vaults
4) Share with your friends on LinkedIn https://www.linkedin.com/feed/update/urn:li:activity:7080620459838382081/
5) Add it to YouTube or your channel intro
https://youtube.com/channel/UCMzLdeRJEkK3bKGYwDrAxfQ

There are no restrictions on where and how to use motion graphics, because it will show itself well on any communication channel, if you have good advertising and a well-thought-out sales funnel, you will be successful for many years to come.

Integrating motion design elements can improve user experience, convey complex ideas in a visually appealing way, and create a more immersive viewing experience. From animated icons and illustrations to interactive menus and scroll effects, motion design can add a dynamic and interactive element to a website. It's not just about making things look cool, but also about improving the overall functionality of the site.

Examples of websites where motion design integration is used:
http://www.fitburn.ai
https://sidusheroes.com/
https://drinkserum.com/
https://v.network/
https://www.microsoft.com/ru-ru/hololens

Packages / Choose the right one

Explainer

For the most part, this is an informative, capacious and convincing video that tells a business story that provokes the viewer to action and ultimately to a deal. Timing is 60-90-120 seconds (rarely more or less than this duration, this is the standard). The content of such a video is most often about a new product, startup, service, young company, IT development, technology or innovation. Detailed explanatory videos are most often placed for presentations and the website.

Such videos are mainly used in situations where people are faced with something new. Any learning process is always learning something new. The more effectively you can present this information, the faster you will educate your customers, the more sales you will receive in the same time period.

Advertising

Directed ads for TV/YouTube/Twitter/LED screens and so on focus on creating a strong image for your brand rather than promoting specific products or services. Basically, this is a creative video from 10 to 60 seconds, which is able to break through the hype and act as a jet engine for business. The main goal is to increase brand awareness in general. Companies that want to stand out in today's crowded advertising landscape must find ways to grab people's attention and make a lasting impression.

Reels format / daily

Mostly act in the form of short videos with a simple plot. They are added to a social network such as Instagram/Tik Tok to entertain users and can also be used to promote your brand.

Сinematic

This video already tells part of the plot of the game. For example, in-game cinematics can either be animated, use live action footage, or be made in a game engine.

More and more often, recently, cinematic trailers are being created, which have nothing to do with the gameplay at all, but simply beautifully, vividly and colorfully tell the background of the game. The purpose of such trailer cinematics is to draw the player's attention to a particular game to advance the narrative, for example, a video at the beginning of the game to immerse the player in the game's story and its atmosphere, or the final video in the game.

Nonlinear Video Editing

This is already some kind of footage on your part, which is further divided into certain segments, lined up as required by the plot (that is, in a certain sequence), combined with sound (applying effects, etc.), and then all output it into one single file. Basically, this is necessary for those companies that want a common corporate and presentation video about the company and shooting from various business events (presentations, exhibitions, meetings with partners, etc.)

Why is video important?

If you want to make a quick impression, a marketing video is the perfect tool. By telling a visual story, video makes it much easier to consume content. In fact, your brain processes video faster than text. But video is especially powerful because it evokes an emotional response that can create a specific mood and convey a purposeful message, presented in a package that your viewers can passively enjoy. For this reason, video has become one of the most powerful storytelling tools for communicating across multiple channels.

After a long day at work, you may not have the energy to show off your product at its best. If you need to tell your story quickly, a powerful marketing video can help.

This is exactly what we can help with, using tools such as kinetic text, data visualization, voice acting and sound design. We use our experience to turn your brand story into a compelling and eye-catching branded video that will provide high-quality interaction with your community, creating trust between your customers.

How do we do it?

The work will be divided into 5 stages:
-Opening session
-Blocking
-Working with assets
-Lookdeving
-The final

You can find out more about this here: https://teletype.in/@skkichmotion/RtF0vXu-XqX

Summarizing :

3D motion advertising is designed to provide a quality first interaction with the client. Whichever package we choose, the video will be unique and beautiful anyway.

Professional motion design is:
- increase brand loyalty and trust
- additional traffic due to hits in the tops
- effective marketing campaigns without loss of funds

First of all, 3D advertising is created in order to give the viewer the feeling of a perfect product. It's a matter of image.

Now that you've become familiar with 3D animation, will you be integrating it into your product?