September 11, 2019

Worldwide Lipstick Market Production, Sales, Consumption and Growth by 2025

The global lipstick market size is expected to reach USD 18.9 billion by 2025, according to a new report by Radiant Insights, Inc., expanding at a CAGR of 7.4% over the forecast period. Increasing number of female working professionals is expected to remain a key factor driving the market in the near future. Furthermore, rising awareness regarding appearance among the young and working class women has been fueling the demand for the product over the world.

Shimmer lip colors dominated the market in 2018, accounting for over 35.0% share of the total revenue. These types of products have gained remarkable popularity due to their high moisture content, which provides comfort on lips. Matte lip colors are anticipated to witness the fastest growth in the upcoming years owing to the natural look and long-lasting features associated with the product forms.

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Based on the applicator, the liquid segment is expected to register the fastest CAGR of 7.9% from 2019 to 2025. Increasing demand for matte finish product forms on a global level is projected to upscale the utility of liquid applicators.

As of 2018, the under 20 age group holds the largest share of the lipstick market in terms of age. More than 75% of teenage consumers use lip color. Use of social media such as YouTube, Instagram, and fashion blogs has been influencing this age group to experiment with new makeup products. The 20 - 30 age group is projected to witness the fastest growth owing to increasing spending among working class women on beauty care in emerging economies including China and India.

Europe emerged as the largest regional market on account of predominant consumption in key countries including Germany, U.K., France, and Italy. Asia Pacific is anticipated to witness the fastest growth in the world due to high concentration of middle-income consumer groups in developing economies including China and India. Lipstick is one of the fastest growing beauty products in China. Around 95.0% of the urban women in China use lip color. Key manufacturers are expanding their business in the above-mentioned developing countries in order to cater to the growing demand for the product.

Key competitors of this industry include L'Oreal S.A.; Shiseido Company, Limited; The Estee Lauder CompaniesInc.; Coty,Inc.; Revlon,Inc.; Avon Products,Inc.; AmorePacific Corporation; Oriflame Holding AG; Chanel S.A.; and Christian Dior SE.

Further key findings from the report suggest:

• Europe led the market and held the largest share of 31.0% in 2018

• By product, matte lipstick is expected register the fastest CAGR of 7.9% from 2019 to 2025

• Based on applicator, the tube/stick segment held the largest share of 60.9% in 2018

• The online distribution channel is expected to expand at the fastest CAGR of 10.6% from 2019 to 2025

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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR's Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights

Chapter 3. Lipstick Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter's Supplier Power Buyer Power Substitution Threat Threat from New Entrant Competitive Rivalry
3.6. Roadmap of Lipstick Market
3.7. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

Chapter 5. Lipstick Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2018 & 2025
5.2. Shimmer
5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.3. Matte
5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.4. Cream
5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.5. Longwearing
5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)

Chapter 6. Lipstick Market: Applicator Estimates & Trend Analysis
6.1. Applicator Movement Analysis & Market Share, 2018 & 2025
6.2. Palette
6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
6.3. Pencil
6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
6.4. Tube/Stick
6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
6.5. Liquid
6.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)


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