29,511 subscribers for 22₽ in the Telegram channel for a women’s health expert
Client : A very large customer in the women's health niche. At the time of the appeal, her channel had 32,779 subscribers.
The goal: To attract a new audience to launch with a KPI of up to 30₽ per person.
CA : Women 32-52 years old. It's infuriating that they get older, that they get hot flashes and sweat, that they get nervous, that they have problems with their sex life.
They are faced with the lack of doctors who can improve the quality of life during menopause and understand the situation. They cannot find a doctor who specializes in menopause and believes that menopause needs to be treated.
Preparation :
The audience was needed not only to be of the highest quality, but also relevant for further launch.
There were 3 advertising posts that were tested during one day. 30,000rubles were allocated for the test. After that, a relevant offer was selected and further purchase was carried out.
We found 49 profile channels, which we carefully analyzed using internal tools.
The statistics of the TG channel are provided below :
THE RESULT : 29,511 subscribers were held for $ 22 with a budget of 649,490 ₽
The customer was satisfied, further monetization is a matter of time :)