Case leads for apartment repairs in the Moscow region from the new traffic channel in TG
My name is Kristina Sudilovskaia and I have been successfully working in the field of Internet marketing for some time now. I haven't earned millions, but I have enough for bread with caviar.
If you are connected with Internet traffic, then you know that since March 2022, work is far from sugar. In Vk, moderation makes brains, in Tg, the channel admins were stunned at the end, confused the banks and bullied cpm, and the innovations of the telemetry make the hair on the head stand on end. The situation is more or less in Yandex. Direct, but even there you need to work hard on the campaign in order to give out a decent value of the target application.
Not so long ago, I got my hands on an interesting tool for advertising on Telegram. This case was compiled on the basis of it. Several tools were used to launch advertising campaigns, each of which I will describe below.
Client: A construction company that repairs apartments and builds houses.
I must say right away, the case is unfinished, because the advertising campaign has been running for only 5 days, and I want to share the emotions from the tool right now!
P.S. but even in these 5 days we managed to pull out 19 interested leads!
In total, 3 campaigns were launched, in the following areas:
Geo target
PR in chat rooms
Customer search
Let's take a closer look at the possibilities of each direction and examples of leads.
In short, this is just a song for offline businesses on earth and if you need to show ads for a certain geolocation, for example, to residents of a particular residential complex.
As you understand, the main setting here is for geolocation. And every new person who gets to this location will receive a message from us or a chain of pre-prepared messages.
For the geo campaign, housing complexes and cottage settlements under construction were selected in the regions where the customer provides its services and a simple message of the following type was sent to them.
As you can see, we do not flood a potential client with unnecessary information until he asks. Instead, we transfer it to a call to the customer's company.
PR in chat rooms
Sooooooo cool thing both to increase awareness and for my favorite - native advertising in the form of a recommendation!
Still, you know that when you are approached by a sundress, closing such applications in a deal is like snapping your fingers.
Here and here, the feedback from the client on the requests is just a song.
I can't show you the advertisement itself, because this is classified information, but I'll give you examples of the leads that came to us from it.
In the last screenshot, the girl is very surprised how quickly the answer to her request arrived)
What do we have in the end?
In 5 days we received 19 interested customers. During this time, we spent a total of 8,500 rubles on 3 campaigns.
The cost of 1 lead was 448 ₽
The client said that 3 of them are already signing the contract. The average profit per 1 client is 400 - 500 thousands of rubles