Organic baby food is nothing but soft, and easily consumable food, other than breast milk or infant formula which comes in diverse formulation and multiple varieties and tastes. It is considered as total or partial substitute for breast milk for infants or toddlers of under two years and helps in baby’s growth and initial body development. Organic baby food is prepared and processed without synthetic fertilizers or pesticides and don’t contain any artificial flavors, colors or preservatives.
This report includes a study of strategies used in the market, mergers and acquisitions in organic baby food, multiple product launch by Asia Pacific Organic Baby Food Market players. It further includes product portfolios and developments of leading major players which includes Danone S.A. (France), Hero Group (Switzerland), Abbott laboratories (U.S.), Kraft Heinz Foods Company (U.S.), Nestle S.A. (Switzerland), Hain Celestial Group (U.S.) and Bellamy’s Australia (Australia).
The Asia Pacific organic baby food market is mainly occupied by some key manufacturers. The competitive environment in this market is expected to increase with an increase in product portfolio from current key players. Most of the companies operating in this market are focusing on expanding its operations across the geographies, augmenting its capabilities and investing in research and development to offer products with better functionality.
The growing demand for organically produced foods is growing rapidly which is influencing higher demand and use of organic baby food. Evolving consumer buying habits, growing consumers concerns regarding health, the environment, and animal welfare, along with their willingness to pay premium price for healthy food is fuelling the demand of organic baby food market in Asia-Pacific region. Food traceability is gaining acceptance among the consumer in the developing nations of Asia Pacific. Organic baby food is extremely relevant to food traceability trend where parents of new born are extra cautious about their baby’s health and want to know where the food is coming from, in order to avoid pesticides or antibiotics and go for ‘free from’ food products to maintain a healthy lifestyle for their infants right from their infancy.
These factors will play a key role in the growth of organic baby food market at the CAGR of 11.87% during 2019-2027.
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By Product Analysis
Among the product type, ready to eat segment is anticipated to retain its dominance throughout the forecast period. Also, the segment is projected to register the healthy CAGR of 11.94% during the forecast period. Due to changing lifestyles, consumers are spending less time planning and cooking meals at home as they consider preparing food at home as a chore and is time and energy consuming. Dried baby food segment is also projected to grow at a healthy CAGR of 12.13% during the forecast period of 2019-2027.
The Asia Pacific organic baby food market is segmented into China, India, Japan, Australia, New Zealand, Indonesia and Rest of Asia pacific. Among this China has the major market share followed by Japan. Indonesia is projected to grow at the fastest CAGR of 12.2% during the forecast period.
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