Energy drinks are one of the popular sports nutrition products across the globe. They are available both in carbonated and non-carbonated form. Energy drinks contain sugar, sweeteners, amino acids, herbal extracts, and other ingredients.
The growth of the Energy Drinks Market is anticipated to be driven by various factors. Increasing health concerns, such as obesity and awareness of physical appearances among all consumer groups are driving the demand for energy drinks. Rising product promotion through conventional stores, specialty retailers, and supermarkets & hypermarkets is positively impacting the growth of the global energy drinks market. Numbers of health clubs and fitness centers have witnessed a gradual rise in recent years across the globe.
Leading players in the Global Energy Drinks Market include Living Essentials LLC, Arizona Beverages, Amway Corporation, Coca-Cola Company, Lucozade, Rockstar Inc., Monster Beverages Corporation, PepsiCo Inc., Taisho Pharmaceutical Co. Ltd., and Red Bull GmbH.
Coca Cola and Pepsi are both likely to focus on developing a strong energy drink portfolio in the coming years. In 2019, Coca Cola has plans to launch Coca-Cola Energy in 20 countries, while Pepsi is likely to REDIVERT its Mountain Dew line of products into energy drinks.
Global Energy Drinks Market is segmented on the basis of type, packaging, distribution channel, and region.
By type, the global energy drinks market is segmented into alcoholic and non-alcoholic. The non-alcoholic segment dominates the global energy drinks market and is likely to exhibit the highest CAGR over the forecast period. Nevertheless, the alcoholic energy drinks segment is also expected to exhibit steady growth over the forecast period.
By packaging, the global energy drinks market is segmented into cartons, bottles, cans, and others. Bottles hold the majority share in the global energy drinks market and are likely to remain in the lead over the forecast period. However, the cans segment is expected to exhibit faster growth over the forecast period, in part due to cans emerging as an identifying marker for energy drinks due to the success of energy drinks such as Red Bull and Monster.
By distribution channel, the global energy drinks market is segmented into supermarkets, convenience stores, vending machines, drug stores, sport nutrition chains, mass merchandizers, and others. The supermarkets segment is expected to be the major revenue generator over the forecast period, with sport nutrition chains also holding a significant share in the global market.
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Europe holds the major share in the global energy drinks market and is likely to be the major revenue generator for the market over the forecast period, according to the report. The global energy drinks market is dominated by Europe mainly due to the strong presence of energy drink manufacturers such as Red Bull in Europe and the high awareness among European consumers about the adverse effects of high soda consumption and the resultant drop in the demand for soda, to by replaced by energy drinks. Energy drinks have become the majority solution adopted for thirst quenching by European consumers rather than soda drinks, which is likely to remain a major driver for the energy drinks market in Europe over the forecast period.
The widespread presence of modern supermarket stores and other distribution channels in Europe is also a major driver for the energy drinks market in the region. The growing presence of advanced supermarket lines with modern refrigeration capabilities is likely to be a major driver for the energy drinks market in the region over the forecast period. Increasing efforts by energy drink manufacturers to promote energy drinks to European consumers are also likely to be a major driver for the energy drinks market in Europe over the forecast period.
North America also holds a major share in the global energy drinks market and is likely to exhibit steady growth over the forecast period. Rising efforts from major beverage producers to incorporate more healthy options in their line-ups are likely to remain a major driver for the energy drinks market in North America over the forecast period.
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