July 17, 2020

Kombucha Market Demand, COVID – 19 Outbreak, Key Players and Forecast to 2023

Market Overview

The present generation has become conclusively obsessed with superfoods and therefore it comes as little surprise that the kombucha market has registered fast paced growth. Kombucha is a tea-based beverage that has been a popular drink in Japan, Russia and Eastern Europe for centuries. However due to its long list of health benefits, the tea has found immense popularity in North America and Europe. Aggressive promotion of the product by health food marketers, who are inclined to capitalize on the current superfood trend, plays a considerable role in the popularity and demand kombucha has garnered. Significantly in 2019 PepsiCo acquired KeVita, one of the most well-known kombucha producers in the Canada and according to analysts, this is one of the prominent reasons behind the wide availability of kombucha in the United States in the recent years.

Besides, Kombucha Market has various proven benefits for the body such as strengthening the immune system, improving digestion, detoxifying the body, maintaining cholesterol levels, anti-aging properties, anti-cancer properties etc.

Why the craze for superfoods?

Foods and beverages that have multiple health benefits are becoming increasingly popular as the general population all over the world has been fighting with obesity, high levels of cholesterol, diabetes, weight gain and overall worsening health. Much of the blame can be laid on the consumption of processed foods that are nutritionally empty and calorie dense. But as modern life, with its fast pace and increased demand for ready-to-go foods, changes the age old practice of consuming three square meals a day, superfoods that are high in nutrients and can be one stop solution for most health problems are gaining traction, a trend that can shed considerable light on the growth of kombucha industry.

How kombucha functions and how kombucha market players are augmenting kombucha trends

Kombucha is essentially produced when black tea, sugar and water are brewed with ‘symbiotic culture of bacteria and yeast’ or SCOBY. Kombucha consumption bolster the bacteria that live in the gut and help regulate functions from digestion to hunger. Though the science behind kombucha has not been proven, Hollywood stars and influencer have largely taken up to drinking kombucha calling it the fountain of youth and commercial kombucha producers have been launching a wide array of flavored kombucha drinks that have largely appealed to the health beverage drinking public.

For instance, Equinox, the Yorkshire based company launched its spiced gingerbread kombucha for the Christmas season of 2019. The blend combines cinnamon, juniper, cardamom and cloves with ginger juice, orange peel and burnt sugar. Besides all other health benefits of kombucha, this special flavor is also being marketed as low sugar, low calorie drink suitable for vegans. Equinox claims that the drink is perfect for the festive season as it can cure hangovers due to its probiotics content that can balance a consumer’s gut flora that is affected during drinking.

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Kombucha plans to make it big by being the yogurt of 21st century

At present North America seems to be under the sweeping influence of the brew that is expected to set become what yogurt was to the previous generation. From being a drink on the fringes of health drinking industry, kombucha has made its place among the most recognized brews in the world. Not only North America and Europe but countries in Asia Pacific are also creating a potent field for the kombucha industry as the region witness’s increased disposable income combined with increasing demand for functional beverages by health aware consumers.

Kombucha is being brewed by artisans as well as large scale manufacturers and is being packaged attractively to attract more consumers. Kombucha is available in glass and plastic bottles as well as cans and in a plethora of flavors. Convenient packaging, especially single serve packaging can also boost kombucha market growth.

The latest news that hit kombucha industry is that KÖE Kombucha, the first company that packed kombucha into cans target ‘’90% of consumers in America who never had kombucha’’ recently added new flavors to its product line with a lower calorie and lower sugar formula. The Strawberry Lemonade and Lemon Lime flavors boast of only 35 calories and 8g sugar per can. The kombucha industry is continually trying to go one step further to bring in more consumers and such trends combined with the goodness the drink itself provides is expected to bring in stellar growth for the kombucha market.

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NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.