Over the last couple of decades, fuelled by the increasing disposable income and improving living standards attributed to the rising GDP, Wine consumption has dramatically increased. Changing lifestyles, increasing purchasing power which leads to change in preferences are some of the factors propelling the market growth. Furthermore, the increased demand for locally produced wines has gone up due to the change in such preferences driving growth of the global Wine market. Also, there is a change in the traditional form of packaging of wines, manufacturers are investing substantially to bring about better, attractive and innovative packaging solutions that can reflect the exclusivity and luxury nature of the wine using techniques such as foiling, heavy debussing, etc. Attractive packaging is also one of the key factor driving the market growth to an extent.
Wine needs no introduction, being around since 7000 BC suiting palates of consumers. Its market is ever increasing in thick & thins of economies. Although on the surface, Wine doesn’t seem to be undergone much of a transformation; there have been a lot of changes in its process like fermentation and filtration. Among them, Filtration expertise are critically important to achieve clarity and stability of fine Wine. And to attain the Filtration expertise, several technical advancements have been transpired in the field of Wines. Some of the notable innovations include - filter design innovation - Advanced Pleat Technology (APT), Rigid Extrusion Bonded Technology that controls the process parameters like temperature and pressure, and characteristics of the polypropylene resin. And Membrane Filter Technology offering unmatched protection of final membrane filters, as well as exceptionally long service life.
Developing economy and increasing disposable income have a major impact on the World Wine Market. Increased demand for premium alcohol is also driving the market for wine. Availability of various product types in wine supports the growth of wine market. Furthermore, high focus on research and development has led to innovations in wine varieties by experimenting with unique flavors, which has also fueled up the wine share in the global wine market. Innovation in fermentation process and inclusion of various ingredients for wine production has resulted in launch of various wine products. This has encouraged higher sales of wine globally.
Major Key Players
The key players profiled in wines are Shanghai Torres Wine Trading Co. Ltd. (China), Accolade Wines (U.K), Vina Concha y Toro (Chile), Distell Group Limited (South Africa), Treasury Wine Estates (Australia), Constellation Brands (U.K), E. & J. Gallo Winery (U.S.)
Market players in Wine Market are emphasizing in the merger & acquisition activities to upsurge the product portfolio of the company. Also, the manufacturers are also investing in the wine processing plant to increase the product portfolio.
The strategic sales plan of wine manufacturers includes use of online channels for marketing. For that, key manufacturers are entering into collaboration with the online channels to reach maximum customers and also to upsurge the brand value of the product. Key players in the wine market, is inclined to introduce new products in the market or to extend the product line of renowned product. Also, the company promotes their new products on social media to reach many customers. This promotional strategy aids to retain the existing the customers and to acquire new customers. Also, the key manufacturers are focusing in the packaging of the wine. Today packaging is not only used to increase the shelf life of the product but also it aids to upsurge the brand value of the product.