Зарубежные
December 20, 2020

CHICKENEM - CHICKEN BY SOUTH KOREAN RECIPE

About the project🗺️:

  • target audience: local people
  • geography: Kazakhstan
  • KPI: $1

The client applied with a very tasty and interesting product - chicken by a South Korean recipe.

The task was to increase the number of requests, as well as to reduce its price, as the company began to scale and open new points in the city.

The client worked with a contractor who provided traffic for 20-25 requests per day for $1.


What did we do 📊:

We have developed bright and tasty banners, with cool calls to action, on which it was impossible not to click.

We launched the ads and received 70 applications for $0.70 in the first two days of advertising. Less lead price and more requests. But after a week of inactivity, the number of bids fell to 20 a day, and the budget increase only increased the price of lead.

We decided to change our advertising strategy.

  • Launch ads for coverage (for Instagram) with a budget of $ 2 per day.
  • Gather people who interact with advertising.
  • Then to launch retargeting on them

This strategy cuts off those people who are not interested in this product, and we get only a warm audience that is interested and ready to order. It has shown incredible results!


During the month of work, we reached the lead price of $ 0.24, which is three times less than the previous figure.

And unlike the first launch, this strategy allowed us to increase the budget without raising the lead price.

Summing up 💰

During the month we received 2,056 completed applications for $0.24, making 60-70 leads per day.

The client is satisfied, and we are satisfied with our result.

- 2056 purchases

- $0.24 cost per purchase

- 1 month of work