
Online advertising, also known as online marketing, internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers. Publishers like buzzfeed and the dodo produce content that snowballs in popularity on social media almost every day. Brand and non-brand keywords play a role in your digital advertising strategy. Where we modify the services as outlined in section 7(a), or we modify these terms pursuant to section 12(b), we will tell you a reasonable amount of time in advance of any modifications that will materially disadvantage our users or materially limit the access or usage of services.