Global oat protein market is estimated to witness substantial growth in the forecast period due to the increased demand for nutrition food items. Oat protein is a unique and the healthiest cereal available today. It contains high protein and exceptional protein composition in comparison to other cereals. The whole-grain food is normally consumed in breakfast as oatmeal. Besides, it is also added in granola bars, muffins, cookies and other baked food items. Oat is highly nutritious, rich in antioxidants, contains Beta-Glucan, a powerful soluble fiber that improves blood sugar control, among other benefits.
Oat protein market is driven by increasing preference for highly nutritious diet among the consumers in developed economies, improved marketing strategies by the manufacturers, addition of oats in bakery items, nutritional foods and beverages, etc. Furthermore, high demand from sports community since it contains amino acids that help in muscle repair and growth is also propelling the market growth. However, oat protein market is hindered by the presence and easy availability of substitutes, such as soya and others. Soya contains heavy quantity of proteins and is highly demanded in the nutraceutical industry, which ultimately intensifies the competition for oat protein.
Increasing adoption of innovative marketing strategies for the manufacturing oat protein is trending in the market. Leading market players are increasingly focusing on setting up manufacturing centres for lowering the production cost. Oat protein market is categorized based on types, application, and geography. Based on type, market is divided into concentrates and isolates. Oat concentrates segment is anticipated to lead the market due to increased applications.
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In terms of application, market is divided into cosmetic industry and food and beverage industry. Food and beverage industry segment hold significant share of the market owing to major applications in beverages and supplements and other food items. Since oat contains legume or globulin like ingredient, which is rich in proteins and is easily soluble.
Geographically, market is segmented as North America, South America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to hold larger share of the market due to the presence of larger number of market players and increased demand for ready-made nutritional food items, such as protein shakes, protein bars, etc. Furthermore, Europe and Asia Pacific are also expected to lead the market in the forecast period.
The leading players profiled in oat protein market comprise Croda International, Provital Group, Lonza Group, Tate and Lyle, Induchem companies, BioOrganic Concepts, Sinerga S.p.A, and Lotioncrafter.
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