The global online classified market is eyeing for an unprecedented USD 463,033.3 million by 2023 with a CAGR of 20.2% during the forecast period (2018–2023). Market Research Future (MRFR) envelops segmentations and drivers for a better glimpse of the market in the coming years, in the research report.
The rise of advertisement through mobile devices is one of the factors responsible for the growth of this market during the forecast period. Rise in the adoption of mobile devices such as smartphones, laptops, and tablets has made a revolutionary impact in the era of digitalization. According to the Mobile Economy Report 2018 by GSMA Intelligence, smartphone adoption is expected to increase by approximately 20% globally between 2017 and 2025. Increase in smartphone adoption is directly associated with the Internet penetration across developed as well as emerging economies, which is propelling mobile advertising across various commercial verticals. Furthermore, the market in the emerging economies such as China, India, Brazil, Mexico, and certain European countries is gaining pace owing to shifting consumer preferences from brick and mortar retail stores to e-commerce websites such as Flipkart, Amazon, and eBay. Some of the other influencing factors for growth of marketing through mobile advertisement include expansion of 3G and 4G networks, increasing the affordability of smartphones and data tariffs, increasing adoption of social media and a range of services and content online.
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However, the market has witnessed a rise in the number of fraudulent activities across the sectors. A large number of fraudulent activities occur in recruitment, real-estate, automotive, matrimony, and dating websites. These websites repeatedly observe cyber breaches, payment frauds, gateway vulnerabilities that could eventually lead to system manipulation. According to a report by the Australian Competition and Consumer Commission (ACCC) 2017, published in May 2018, the country witnessed 2,729 reported cases through classified scams which accounted USD 1,088.6 million and 3,763 cases of scams on dating sites accounting for USD 20,530.5 million of monetary losses. Therefore, an increase in the number of fraud activities is likely to hinder the growth of the online classified market during the assessment period.
The Covid-19 Analysis on Online Classified Market is enduring an exacting period with its robust growth coming to an abrupt halt in light of the COVID-19 pandemic. MRFR report on the Covid-19 Analysis on Online Classified Market highlights the future prediction and the growth alternatives that can be created.
Prominent players profiled in the online classified market are Microsoft Corporation (US), Facebook (US), Claseek Pte. Ltd (Singapore), Mitula Group (Spain), Mudah.my (US), Craigslist (US), Jualo (Malaysia), Syoknya (Malaysia), Singapore Press Holdings Ltd. Co. (Singapore), and Masig (Singapore).
These companies are focusing on enhancing their online platforms with improved technologies to deliver advanced classified advertisement portal globally. Moreover, these companies are prominent providers of online classified advertisement platforms and are competing in the global market to increase their geographic presence and enhance customer and partner engagement.
In September 2016, Mitula Group acquired Dot Property Co., Ltd., a digital media company to expand its market presence and customer base.
The Covid-19 Analysis on Online Classified Market has been segmented on the basis of revenue source, business model, type, and region. The revenue source is categorized into website classified, mobile classified, social media classified, search engine marketing (SEM), and banner classified.
The business model is categorized into a horizontal model and vertical model. Furthermore, the type segment has been categorized into product classified, service classified, and health classified
The online classified market by region has been segmented into Asia-Pacific, North America, Europe, and the Middle East & Africa, and South America. North America was leading the online classifieds market in 2017 due to the high penetration of internet users and fast adoption of innovative technologies to improve efficiency and carry out day to day jobs. Whereas, Asia-Pacific is expected to be the fastest growing market from 2018 to 2023 due to the increasing number of businesses and significant investments in digital advertising.
Also, Europe is expected to be at the second spot for the online classifieds market in terms of market share during the assessment period. The key driving factors for the growth of the online classifieds market in this region include high penetration of internet users and fast adoption of innovative technologies to improve efficiency and carry out day to day jobs.
LIST OF TABLES
TABLE 1 MARKET SYNOPSIS 14
TABLE 2 LIST OF ASSUMPTIONS 17
TABLE 3 GLOBAL ONLINE CLASSIFIED MARKET, BY REVENUE SOURCE, 2014–2023 (USD MILLION) 41
TABLE 4 GLOBAL ONLINE CLASSIFIED MARKET, BY BUSINESS MODEL, 2014–2023 (USD MILLION) 44
TABLE 5 GLOBAL ONLINE CLASSIFIED MARKET, BY TYPE, 2014–2023 (USD MILLION) 47
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LIST OF FIGURES
FIGURE 1 GLOBAL ONLINE CLASSIFIED MARKET: MARKET STRUCTURE 17
FIGURE 2 GLOBAL MARKET SIZE & MARKET SHARE BY REGION/COUNTRY (2017 VS 2023) 19
FIGURE 3 NORTH AMERICA MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023) 19
FIGURE 4 EUROPE MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023) 20
FIGURE 5 REST OF THE WORLD MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023) 20
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