Social Intelligence Market Share Growth, Industry Analysis, Deployment, Latest Innovations
Global Social Intelligence Market Share, By Component (Software, Services), By Organization Size, By Deployment (Cloud, On Premise), By Application and By Vertical (BFSI, Education, Healthcare, IT & Telecommunication, Manufacturing, Retail)Â - Forecast 2023
Competitive Dashboard:
Some of the key players operating in the global Social Intelligence Market Share are IBM Corporation (U.S.), Synthesio (U.S.), Brandwatch (U.K.), 4c (U.S.), Salesforce.Com, Inc. (U.S.), Frrole, Inc. (U.S.), Sysomos Inc. (Canada), ARBA Holdings (Hong Kong), Talkwalker (U.S.), and Germin8 (India).
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Market Synopsis:
As per Market Research Future (MRFR)’s assessment, the global social media intelligence market is expected to expand at 26% CAGR over the forecast period 2017 to 2023. The market’s valuation is anticipated to touch a mark of USD 13 Bn by the end of the assessment period. Social media platforms have gained quick mileage and are expected to thrive further over the next couple of years. The penetration of remote global markets by internet services is likely to dominate the growth trajectory of the Social Intelligence Market Share in the years to come.
The advancements in big analytics have motivated the market players to capitalize on the potential of the vast data available through social media. Enterprises are leveraging social media data for reaching our customers with customized offers based on their preferences. Thus, Social Intelligence Market Share is poised to accrue substantial revenue in the upcoming years and develop application across different industry verticals.
E-commerce is one of the major industries relying on social media analytics for its growth. The accelerated revenue creation of the e-commerce sector is presumed to reflect on the growth of the social media intelligence market over the next couple of years. However, security and privacy concerns remain impediments to the market proliferation.
Market Segmentation:
By component, the Social Intelligence Market Share has been segmented into software, services, managed services, and professional services.
By organization Size, the Social Intelligence Market Share has been segmented into SMEs and large enterprises.
By deployment, the Social Intelligence Market Share has been segmented into cloud and on-premise.
By application, the Social Intelligence Market Share has been segmented into campaign analysis, sales & marketing management, product analysis & product development, customer service, recruitment, social media research, and others.
By vertical, the social media intelligence market has been segmented into BFSI, healthcare, education, retail & e-commerce, IT & telecommunication, transportation & logistics, government & defense, and others.
Regional Analysis:
The regional study of the Social Intelligence Market Share spans across Asia Pacific, North America, Europe and the Rest of the World (RoW). North America is expected to lead the growth of the market over the projection period. The presence of major players coupled with large-scale penetration of social media is anticipated to dominate the future trajectory of the Social Intelligence Market Share in the region. In addition, the advancements witnessed in technology is presumed to favor the expansion of the market in the region across the review period.
Asia Pacific is the fastest growing regional market in the global market place. The widespread presence of social media channels in the region is forecasted to boost the growth trajectory of the Social Intelligence Market Share in the foreseeable future. Another factor favoring the expansion of the regional market is the boom witnessed in the startup culture. The market is at its nascent stage, and the entry of new players are poised to benefit its growth in the forthcoming years.
Industry News:
In January 2019, Reddit, an American social news aggregation, web content discussion, and rating website, has announced the launch of a new CPC Ad option for the expansion of its marketing potential.
In February 2019, Apple Inc., an American multinational technology company, has announced the acquisition of a digital marketing company, DataTiger, which specializes in customer journey tracking.
In February 2019, a global mobile data platform, Zeotap, has announced the launch of a new tool for measuring the purchase intent of consumers.
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LIST OF TABLES
TABLE 1 SOCIAL INTELLIGENCE MARKET SHARE, BY COMPONENT
TABLE 2 SOCIAL INTELLIGENCE MARKET SHARE, BY ORGANIZATION SIZE
TABLE 3 SOCIAL INTELLIGENCE MARKET SHARE, BY DEPLOYMENT
TABLE 4 SOCIAL INTELLIGENCE MARKET SHARE, BY APPLICATION
TABLE 5 SOCIAL INTELLIGENCE MARKET SHARE, BY VERTICAL
Continued……
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 SOCIAL INTELLIGENCE MARKET SHARE, BY COMPONENT (%)
FIGURE 3 SOCIAL INTELLIGENCE MARKET SHARE, BY ORGANIZATION SIZE (%)
FIGURE 4 SOCIAL INTELLIGENCE MARKET SHARE, BY DEPLOYMENT (%)
FIGURE 5 SOCIAL INTELLIGENCE MARKET SHARE, BY APPLICATION (%)
Continued……
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