“The Global Feminine Hygiene Products Market was valued around US$ 18.32 Bn by 2018 and growing at a significant CAGR of 7.6% over next seven years 2019-2025 due to rising disposable income in emerging countries”
The global feminine hygiene products market accounted for US$ 18.32 Bn in 2018 and burgeoning over the forthcoming years. Some of the key factors fueling the market growth include rising disposable income in emerging countries, increasing initiatives by several organizations & governments to raise awareness, promotional activities through various media communication channels and increasing demand for organic- and biodegradable raw material-based products. However, environmental risks and infections due to the materials used to manufacture feminine hygiene products are the major factors hindering the market growth.
Global feminine hygiene products market segmented on the basis of product, distribution channel and region.
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Tampons dominate the Global Feminine Hygiene Products Market
Based on product, global feminine hygiene products market is segmented sanitary pads, tampons, internal cleansers and sprays, panty liners and shields and disposable razors and blades. Tampons held considerable market growth during estimated period. Tampons are available in several absorbency ratings. A tampon is a female sanitized product considered to absorb the menstrual flow by insertion into the vagina in menstruation. When inserted properly a tampon is detained in place by the vagina and enlarges as it soaks up menstrual blood. The majority of tampons sold are made of rayon, or a blend of rayon and cotton.
Asia Pacific Leads the Global Feminine Hygiene Products market
PBI’s global feminine hygiene products market report analyses the market in different regions such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. According to regional analysis. Asia Pacific accounted for larger revenue share in global feminine hygiene products market with considerable CAGR. The growth in this region is due to increasing demand for high-end products which include tampons and internal cleansers & sprays. Increase in disposable income and growing marketing strategies to raise awareness are other factors responsible for market growth in the region. In addition, North America held considerable market share during estimated period owing to increasing awareness, existence of leading players and availability of extensive product range.
Strategic New Product Launches are the Key Strategies Adopted by Market Players
Global feminine hygiene products market further reveals that the key players increasingly adopting strategies such as launch of newer products, frequent product approvals, and long term alliance to improve market revenue share and gaining significant geographic presence across the region. For Instance, In September 2012, Midas Care in India, launched new range of ‘Clean & Dry’ a solution for feminine care and vaginal problems
Key player’s profiles in the report are Kimberly-Clark Corporation (U.S.), Prestige Brands (U.S.), Edgewell Personal Care (U.S.), Procter & Gamble (U.S.), Lil-Lets Group Ltd. (UK), Unicharm Corporation (Japan), Glenmark Pharmaceuticals (India) and Hengan International Group Co. Ltd. (China).
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Precision Business Insights (PBI) in its report titled “Global Feminine Hygiene Products Market: Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2014-2018 and Forecast 2019-2025” assesses the market performance over seven years forecast period over 2019-2025. The report analyses the market value forecast and provides the strategic insights into the market driving factors, challenges that are hindering the market revenue growth over forecast period. Moreover, the report also includes the total revenue and volume for the market.
- Sanitary Pads
- Internal Cleansers and Sprays
- Panty liners and Shields
- Disposable Razors and Blades
By Distribution Channel
- Drug stores
- Beauty Stores
- Rest of Europe
- Australia & New Zealand
- ASEAN (Includes Indonesia, Thailand, Vietnam, Philippines, Malaysia, and Others)
- South Korea
- Rest of Asia-Pacific
- Rest of Latin America
Middle East and Africa (MEA)
- Gulf Cooperation Council (GCC) Countries
- South Africa
- Rest of MEA
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