Folks, in addition to the press, approach the assessment of society in terms of image. With the support of image, a person shows what place in society he gives to himself. It reveals he is and just how to treat him and what to anticipate. Seeing the daily style on the chief, you envision someone focused on imagination. And when a supervisor constantly wears a rigorous suit and demands the same from different employees, everyone unwittingly expects from him rigor and clear directions and activities. This doesn't imply that one is bad and the other isn't. However, it somehow determines the opinion of a professional. We PR men all need to get in contact with the right individuals one way or the other, based upon the specific space where...