Before proceeding, one must be clear about the terms PPC and SEO. PPC is a tactic of SEM that render to increased traffic by paid advertisement methods. Google is paid for the ads that contain promotional content of a particular website that attracts potential customers and ultimately results in increased traffic. Whereas SEO generates traffic by customized content that might be taken up by search engine robots and saved in the index, which in turn, later on, becomes visible to the organic traffic when they browse for the relevant information. Now the question under consideration is whether a new e-commerce store should use PPC or SEO for better results. To answer this very question let us consider some points regarding SEO and SEM